Who are Garmin's decision-makers?
Garmin is led by Cliff Pemble. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Cliff Pemble
- Key exec
- Doug Boessen
- Founded
- 1989
- Employees
- about 22,000
- HQ
- Schaffhausen, Switzerland
- Status
- NYSE: GRMN
- Cliff PemblePresident and Chief Executive OfficerCEO since 2013; co-founderLeads Garmin's engineering-led, diversified electronics strategy.
- Doug BoessenChief Financial Officer and TreasurerCFO since 2014Owns finance, treasury, reporting, and capital allocation.
- Phil StraubExecutive Vice President and Managing Director, AviationLongtime Garmin leaderRelevant executive for aviation product and certified systems.
- Susan LymanVice President, Global Consumer MarketingSenior consumer leaderRelevant for global brand, launch, and consumer marketing execution.
Who leads Garmin?
Cliff Pemble is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Garmin?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Garmin organized as it scales?
Garmin is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Garmin FY2025 resultsGarmin 2025 annual report
Garmin — frequently asked questions
