Who are Faire's decision-makers?
Faire's leadership centers on co-founder and CEO Max Rhodes and a founding team with Square-era marketplace and payments experience.
- CEO
- Max Rhodes
- CTO/key exec
- Marcelo Cortes
- Founded
- 2017
- Employees
- ~1,500
- HQ
- San Francisco
- Prior notable
- Square alumni
- Max RhodesCo-founder and CEOCo-founder - since 2017Leads marketplace strategy and brand-retailer network growth.
- Marcelo CortesCo-founder and CTOCo-founder - since 2017Leads technology and marketplace platform architecture.
- Daniele PeritoCo-founderCo-founder - since 2017Co-founded Faire after Square and contributes product and engineering background.
- Jeff KolovsonCo-founderCo-founder - since 2017Co-founded Faire and helped build the operating foundation.
Who leads Faire?
Max Rhodes leads Faire as CEO, with co-founders Marcelo Cortes, Daniele Perito, and Jeff Kolovson tied to technology, product, and operating foundations. The founding team's Square background matters because Faire blends marketplace, payments, and small-business workflows.
Who actually makes buying decisions at Faire?
Marketplace data, risk, payments, catalog, and seller tools are likely owned by product and engineering leaders. GTM and support tooling decisions sit with brand success, retailer success, operations, marketing, and finance.
How is Faire organized as it scales?
Faire is organized around marketplace supply and demand: brands, retailers, categories, risk/terms, payments, search, recommendations, and international operations. Procurement tends to involve security and finance because payments and retailer data are sensitive.
As of June 2026.Sources:Faire aboutForbes - Faire profile
Faire — frequently asked questions
