What is Faire?
Online wholesale marketplace connecting independent retailers with brands.
- Category
- B2B wholesale marketplace
- Headquarters
- San Francisco, CA
- Founded
- 2017
- Employees
- ~1,500
- Total funding
- ~$1.7B disclosed
- Valuation
- ~$12B+ last private mark
What is Faire?
Faire is a wholesale marketplace where independent retailers discover, buy, finance, and reorder inventory from brands.
Faire connects boutiques, gift shops, home stores, apparel retailers, and other independent merchants with brands that want wholesale distribution without building a traditional salesforce. Retailers use Faire for discovery, net payment terms, free returns on eligible first orders, and consolidated ordering.
The marketplace creates scale by aggregating many small retailers and many emerging brands into one wholesale network. Public company materials have described hundreds of thousands of retailers and more than 100,000 brands on the platform, making Faire one of the largest private B2B commerce marketplaces.
Sources:FaireFaire about
What does Faire offer?
Faire offers brand discovery, wholesale ordering, payment terms, returns, retailer financing, brand storefronts, and marketplace analytics.
- Wholesale marketplace· Core marketplace
- Net 60 terms· Retailer finance
- Free returns· Retailer risk reduction
- Brand storefronts· Seller tools
- Faire Direct· Seller acquisition
- Marketplace ads· Growth tools
- Inventory recommendations· Data
How does Faire make money?
Faire makes money primarily from wholesale marketplace commissions, payment processing, financing economics, and seller growth products.
Faire's public seller help materials have historically described a commission on first orders acquired through the marketplace and no commission on qualifying reorders or Faire Direct relationships, plus payment-processing fees. Exact fee exposure depends on the order source, country, payment terms, and brand program.
The model works when Faire can make wholesale discovery cheaper for brands and inventory buying less risky for retailers. Growth is driven by more retailers, more active brands, repeat ordering, credit/terms utilization, and optional brand promotion tools.
Sources:Faire feesFaire Direct
Who leads Faire?
Faire is led by co-founder and CEO Max Rhodes, with co-founders and executives across product, engineering, marketplace, and operations.
- Max RhodesCo-founder and CEOCo-founder - since 2017Leads marketplace strategy and brand-retailer network growth.
- Marcelo CortesCo-founder and CTOCo-founder - since 2017Leads technology and marketplace platform architecture.
- Daniele PeritoCo-founderCo-founder - since 2017Co-founded Faire after Square and contributes product and engineering background.
- Jeff KolovsonCo-founderCo-founder - since 2017Co-founded Faire and helped build the operating foundation.
How do you contact Faire's leadership?
Faire does not publish verified personal executive emails. Use company support, brand, or press channels first; executive emails below are format-following only.
first.last@faire.com (format-following; verify before use)Sources:Faire supportFaire press
How much funding has Faire raised?
Faire has raised roughly $1.7 billion in disclosed funding and was last widely reported at a valuation above $12 billion.
Faire's major rounds include seed and Series A financing in 2017-2018; a $40 million Series B in 2018; a $100 million Series C in 2019; a $150 million Series D in 2019; a $170 million Series E in 2020; a $260 million Series F in 2021; and a large Series G extension period in 2021 that brought the valuation to roughly $12.4 billion.
The company's funding reflects the cost of building a two-sided marketplace with credit terms, retailer acquisition, brand acquisition, logistics, and international expansion. By June 2026, the latest durable public mark remained its late-2021 private valuation range rather than a new disclosed primary round.
How did Faire get here?
Faire scaled by giving independent retail a digital wholesale marketplace and financing layer.
- 2017FoundedMax Rhodes, Marcelo Cortes, Daniele Perito, and Jeff Kolovson founded Faire.
- 2019Growth roundsRaised Series C and D capital as marketplace liquidity grew.
- 2020Pandemic accelerationIndependent retailers and brands adopted more digital wholesale workflows.
- 2021$12B+ valuationLarge growth rounds pushed Faire into decacorn territory.
- 2022-2024International expansionExpanded marketplace coverage and category depth.
- 2025-2026Marketplace maturationFocused on repeat ordering, profitability, and brand tools.
Sources:Faire aboutFaire funding profile
Who are Faire's competitors?
Faire competes with wholesale marketplaces, B2B commerce platforms, showrooms, and retailer buying networks.
- AnkorstoreEuropean wholesale marketplace focused on independent retailers and brands.
- TundraWholesale marketplace that competed on low or no commission for brands.
- AboundWholesale marketplace for independent retail discovery.
- NuORDERB2B wholesale commerce platform used by established brands and retailers.
- BulletinWholesale marketplace and retail network for emerging brands.
Sources:FaireAnkorstore
Faire — frequently asked questions
