Who are Divvy Homes's decision-makers?
Divvy Homes's leadership center is Adena Hefets, supported by executives responsible for real estate operations, capital markets, product, resident operations, and current Maymont/Brookfield ownership.
- CEO
- Adena Hefets
- CTO/key exec
- Maymont Homes leadership
- Founded
- 2017
- Employees
- Reduced after acquisition; formerly hundreds reported
- HQ
- San Francisco, CA
- Prior exit/Notable
- Adena Hefets built Divvy from founding through major venture rounds
- Adena HefetsCo-founder & former CEOCo-founder, since 2017Led Divvy through venture growth and the rent-to-own model.
- Brian MaCo-founderCo-founder, since 2017Founding product/market leader.
- Nicholas ClarkCo-founderCo-founder, since 2017Founding team member.
- Maymont Homes leadershipCurrent platform owner/operatorAfter 2025 acquisitionMaymont manages the acquired portfolio on an ongoing basis.
Who leads Divvy Homes?
Adena Hefets is Co-founder & former CEO; Brian Ma is Co-founder; Nicholas Clark is Co-founder; Maymont Homes leadership is Current platform owner/operator. Decision-making shifted after the Maymont/Brookfield acquisition; sellers should distinguish legacy Divvy executives from current asset/operator ownership.
Who actually makes buying decisions at Divvy Homes?
Buying decisions typically involve business owner, IT/security, finance, procurement, and the executive sponsor for the affected workflow. Technical products need architecture and security sponsorship; go-to-market or operations products need proof from the budget owner.
How is Divvy Homes organized as it scales?
Divvy Homes is organized around product, engineering, go-to-market, finance, legal/security, customer operations, and executive strategy. The practical seller motion is to map the workflow owner first, then validate procurement and security gates.
As of June 2026.Sources:Maymont Divvy acquisition announcementFast Company Divvy sale coveragea16z investment list
Divvy Homes — frequently asked questions
