Who founded Divvy Homes?

Adena Hefets, Brian Ma, and Nicholas Clark founded Divvy Homes in 2017.

How many employees does Divvy Homes have?

Reduced after acquisition; formerly hundreds reported as a public, reported, or directional June 2026 estimate.

Who should you contact to sell into Divvy Homes?

Start through Divvy resident portal/contact routes at https://www.divvyhomes.com/ and map to the owner of resident operations, property management, portfolio analytics, payment workflows, maintenance, and acquisition integration.

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Who are Divvy Homes's decision-makers?

Q: Who is the CEO of Divvy Homes?

Adena Hefets is Co-founder & former CEO.

Divvy Homes's leadership center is Adena Hefets, supported by executives responsible for real estate operations, capital markets, product, resident operations, and current Maymont/Brookfield ownership.

CEO: Adena Hefets
CTO/key exec: Maymont Homes leadership
Founded: 2017
Employees: Reduced after acquisition; formerly hundreds reported
HQ: San Francisco, CA
Prior exit/Notable: Adena Hefets built Divvy from founding through major venture rounds

Adena HefetsCo-founder & former CEOCo-founder, since 2017Led Divvy through venture growth and the rent-to-own model.
Brian MaCo-founderCo-founder, since 2017Founding product/market leader.
Nicholas ClarkCo-founderCo-founder, since 2017Founding team member.
Maymont Homes leadershipCurrent platform owner/operatorAfter 2025 acquisitionMaymont manages the acquired portfolio on an ongoing basis.

Who leads Divvy Homes?

Adena Hefets is Co-founder & former CEO; Brian Ma is Co-founder; Nicholas Clark is Co-founder; Maymont Homes leadership is Current platform owner/operator. Decision-making shifted after the Maymont/Brookfield acquisition; sellers should distinguish legacy Divvy executives from current asset/operator ownership.

Who actually makes buying decisions at Divvy Homes?

Buying decisions typically involve business owner, IT/security, finance, procurement, and the executive sponsor for the affected workflow. Technical products need architecture and security sponsorship; go-to-market or operations products need proof from the budget owner.

How is Divvy Homes organized as it scales?

Divvy Homes is organized around product, engineering, go-to-market, finance, legal/security, customer operations, and executive strategy. The practical seller motion is to map the workflow owner first, then validate procurement and security gates.

As of June 2026.Sources:Maymont Divvy acquisition announcement Fast Company Divvy sale coverage a16z investment list

Divvy Homes — frequently asked questions

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