What is Divvy Homes?
Rent-to-own home platform acquired by Maymont Homes/Brookfield.
- Category
- Rent-to-own proptech
- Headquarters
- San Francisco, CA
- Founded
- 2017
- Employees
- Reduced after acquisition; formerly hundreds reported
- Total funding
- Over $400M equity plus about $1B debt reported
- Status
- Acquired by Brookfield/Maymont for about $1B in 2025
What is Divvy Homes?
Divvy Homes is a rent-to-own proptech company. Divvy was once valued around $2B+ and had raised over $400M of venture capital plus large debt facilities before a 2025 sale for about $1B consideration.
Divvy Homes built a rent-to-own model that bought homes for customers, rented them while they saved toward a down payment, and gave them an option to buy before its portfolio and platform were acquired. Its public product surface includes Rent-to-own homes, Resident portal, Home purchase option, Savings contribution model, Single-family rental portfolio, and related services for aspiring homeowners, renters, real-estate operators, and institutional single-family rental owners.
Divvy was once valued around $2B+ and had raised over $400M of venture capital plus large debt facilities before a 2025 sale for about $1B consideration. As of June 2026, the safest read is an acquired proptech platform whose operating assets are now tied to Maymont Homes and Brookfield single-family rental operations. Revenue, usage, and customer numbers are described only where the company or public filings disclose them; otherwise this profile uses public scale signals rather than invented private figures.
What does Divvy Homes offer?
Divvy Homes offers Rent-to-own homes, Resident portal, Home purchase option, Savings contribution model and adjacent workflow products.
- Rent-to-own homes· Housing
- Resident portal· Customer operations
- Home purchase option· Financial product
- Savings contribution model· Financial product
- Single-family rental portfolio· Real estate
- Maymont management transition· Operations
How does Divvy Homes make money?
Divvy made money from rent, home-price appreciation/options, fees, and portfolio economics tied to single-family homes.
Divvy made money from rent, home-price appreciation/options, fees, and portfolio economics tied to single-family homes. Public pricing signal: Divvy did not publish a simple SaaS price; customers paid rent plus a savings component toward a future purchase option, and terms varied by home, market, and contract. The important commercial driver is home acquisitions, renter conversion, capital availability, housing-market conditions, mortgage rates, and institutional portfolio financing.
Divvy Homes's unit economics depend on cost of capital, home prices, rent collection, maintenance, conversion rates, occupancy, and resale/acquisition spreads. For sellers, this means the strongest pitch ties to measurable savings, growth, compliance, reliability, or revenue enablement rather than generic productivity claims.
Who leads Divvy Homes?
Divvy Homes is led by Adena Hefets, with a leadership team spanning real estate operations, capital markets, product, resident operations, and current Maymont/Brookfield ownership.
- Adena HefetsCo-founder & former CEOCo-founder, since 2017Led Divvy through venture growth and the rent-to-own model.
- Brian MaCo-founderCo-founder, since 2017Founding product/market leader.
- Nicholas ClarkCo-founderCo-founder, since 2017Founding team member.
- Maymont Homes leadershipCurrent platform owner/operatorAfter 2025 acquisitionMaymont manages the acquired portfolio on an ongoing basis.
How do you contact Divvy Homes's leadership?
Divvy Homes does not publish verified personal executive email addresses in its official materials. Use the public contact path below, or a verified relationship-based introduction, rather than presenting guessed personal addresses as verified.
Resident/contact portal; personal executive format not verified- Adena HefetsCo-founder & former CEODivvy resident portal/contact routes at https://www.divvyhomes.com/
How much funding has Divvy Homes raised?
Divvy Homes's capital history is Over $400M equity plus about $1B debt reported; latest status: Acquired by Brookfield/Maymont for about $1B in 2025.
2018: Series A - about $30M (Andreessen Horowitz was a major early backer.) 2019: Series B - about $43M (Growth funding for rent-to-own expansion.) 2021: Series C/growth capital - over $100M reported (Capital supported market expansion.) Aug 2021: Series D - $200M equity plus large debt facility; valuation near $2B+ (Late-stage round funded home purchases and growth.) 2025: Acquisition - about $1B consideration (Brookfield private real estate fund/Maymont Homes acquired the portfolio and platform.)
Divvy's capital story is a cautionary capital-intensive proptech arc: venture growth met rising rates and portfolio financing pressure. This profile treats undisclosed valuations, undisclosed round sizes, and public-company market values conservatively, using only public figures or clearly labeled capital-history views.
How did Divvy Homes get here?
Divvy Homes's path runs from founding through product expansion, major financing, and its current acquired by brookfield/maymont for about $1b in 2025 status.
- 2017FoundedDivvy starts rent-to-own platform.
- 2018Series Aa16z backs early round.
- 2021Large Series DDivvy raises $200M equity with debt capacity.
- 2022-2023Market pressureRising rates and housing pressure lead to layoffs reported in the market.
- Jan 2025Acquisition reportedMaymont/Brookfield deal emerges.
- 2025Portfolio/platform acquisitionMaymont says portfolio and platform acquired for about $1B consideration.
Who are Divvy Homes's competitors?
Divvy Homes competes with category incumbents and newer specialists that attack the same buyer budget from different product angles.
- Home Partners of AmericaInstitutional lease-purchase/single-family rental model.
- LandisHomeownership coaching and rent-to-own platform.
- Maymont HomesBrookfield single-family rental operator and acquirer.
- Progress ResidentialLarge single-family rental operator.
- Invitation HomesPublic single-family rental REIT.
Divvy Homes — frequently asked questions
