Free tool
Sales Win Rate calculator
Calculate your win rate from deals won and lost — then add deal size, cycle, and pipeline to see your sales velocity and the opportunities you need to hit quota. Free, no signup.
Instant + Sales velocity Runs in your browser
Closed-won in the period.
Closed-lost in the period.
Optional — add these for sales velocity & deals-to-quota
$
days
$
Sales win rate25.0%25 won out of 100 closed deals.
Win rateTypical range
Around the common B2B range of ~15–30%. Counting methods vary widely, so trend it over time rather than chasing a single number.
Sales velocity$2,667/dayNew revenue generated per day.
≈ per month$80,000
Deals to hit target42Closed-won needed.
Opportunities needed167At your current win rate.
Win rate = deals won ÷ (won + lost). Sales velocity = (open opps × win rate × avg deal size) ÷ sales-cycle days. Deals-to-quota = revenue target ÷ avg deal size, then ÷ win rate to get the opportunities you need in the pipeline.
The surest way to lift win rate is to work fewer, better-fit deals. That’s what Komo finds.
Score a lead’s fitFrom win rate to a pipeline plan
Win rate is the headline. The two numbers under it turn it into a forecast you can act on.
Win rateDeals won ÷ (won + lost). The share of decided deals you close — your headline efficiency number.
Sales velocity(Open opps × win rate × avg deal size) ÷ sales-cycle days = how much new revenue your pipeline generates per day.
Deals to quotaRevenue target ÷ deal size, then ÷ win rate = the opportunities you need in the pipeline to hit your number.
Sales win rate questions, answered
Revenue work. On autopilot.
Start Free TrialBuilt for revenue teams who care about quality.