What is Zillow?
Residential real estate marketplace company with $1.945B 2025 revenue and large U.S. home-search audience, Premier Agent marketplace, rentals, mortgage, and touring products.
- Category
- Residential real estate marketplace
- Headquarters
- Seattle, WA
- Founded
- 2004
- Employees
- Approximately 6,900
- Total funding
- Public company; no active VC funding profile
- Status
- NASDAQ: Z / ZG; public company
What is Zillow?
Zillow is a residential real estate marketplace company headquartered in Seattle, WA. Its latest public scale signal is $1.945B 2025 revenue.
Zillow operates in residential real estate marketplace and serves home shoppers, renters, real estate agents, broker teams, landlords, lenders, and builders. As of June 2026, the most durable scale signal is $1.945B 2025 revenue, with Approximately 6,900 and a platform spanning Zillow search, Premier Agent, Zillow Showcase, Rentals, New construction. The company should be evaluated through public filings, investor relations material, and official leadership pages rather than private-market funding databases.
The operating footprint combines local market execution with centralized technology, data, finance, compliance, and procurement functions. For vendors, the strongest buying motion maps to business units that own measurable outcomes: revenue conversion, transaction throughput, servicing quality, risk, data quality, customer acquisition cost, or operating expense.
Because Zillow is a public company, seller research should focus on disclosed segment performance, leadership changes, acquisition history, office footprint, and the systems behind regulated or transaction-heavy workflows. large U.S. home-search audience, Premier Agent marketplace, rentals, mortgage, and touring products gives the account enough complexity for enterprise selling, but buying cases still need a direct line to reported operating metrics.
What does Zillow offer?
Zillow offers Zillow search, Premier Agent, Zillow Showcase, Rentals, New construction, Zillow Home Loans and related services for home shoppers, renters, real estate agents, broker teams, landlords, lenders, and builders.
- Zillow search· Offering
- Premier Agent· Offering
- Zillow Showcase· Offering
- Rentals· Offering
- New construction· Offering
- Zillow Home Loans· Offering
- ShowingTime+· Offering
- Agent CRM and advertising· Offering
How does Zillow make money?
Zillow makes money primarily from agent advertising, rentals marketplace products, mortgage origination, new-construction advertising, software, and adjacent transaction services.
Zillow makes money primarily from agent advertising, rentals marketplace products, mortgage origination, new-construction advertising, software, and adjacent transaction services. The most important unit economics are not generic subscription seats; they are the reported revenue, margin, transaction, credit, servicing, premium, fee, or portfolio metrics tied to the company's segment disclosures.
Premier Agent and Showcase are market- and lead-based advertising products; rentals and new-construction packages are sold to property managers and builders; mortgage revenue depends on originated-loan economics rather than a public list price. Growth is driven by a mix of demand generation, pricing discipline, conversion, retention, risk management, lower fulfillment cost, better data, and channel productivity. In the current rate and housing environment, operating leverage and balance-sheet discipline matter alongside top-line growth.
For B2B sellers, budget opens fastest where the product improves a metric management already reports or discusses with investors. Strong cases quantify faster close cycles, better lead conversion, lower servicing cost, higher agent or borrower productivity, reduced compliance risk, improved data quality, or more resilient infrastructure.
Who leads Zillow?
Zillow is led by Jeremy Wacksman, Chief Executive Officer, with finance, operations, technology, and business-unit leaders shaping major buying decisions.
- Jeremy WacksmanChief Executive OfficerCEO since August 2024Longtime Zillow operating leader now running the housing-super-app strategy.
- Rich BartonCo-Founder and Co-Executive ChairmanCo-founderBoard-level product and marketplace strategy leader.
- Lloyd FrinkCo-Founder and Co-Executive ChairmanCo-founderLongtime strategy and governance leader.
- Jeremy HofmannChief Financial OfficerCFOLeads finance, capital allocation, and investor communications.
How do you contact Zillow's leadership?
Zillow publishes company-level investor, media, or corporate contact routes, but the reviewed sources do not establish personal executive emails as the official way to reach leaders. Use the public contact route listed here and treat any inferred personal address as unverified unless the company publishes it.
investor@zillowgroup.com; personal executive email format not verifiedHow much funding has Zillow raised?
Zillow is best understood through public-company capital markets, not an active venture funding profile.
Zillow is a public company, so the relevant capital profile is public equity, operating cash flow, debt, acquisitions, share repurchases, dividends where applicable, and strategic transactions rather than seed or Series A through Series D rounds. The major capital events are: 2004 Founded (Founded by Rich Barton and Lloyd Frink in Seattle.); 2011 IPO (Zillow completed its public offering on Nasdaq.); 2015 Trulia acquisition (Zillow acquired Trulia and expanded its real estate audience.); 2021 Exits iBuying (Zillow wound down Zillow Offers and refocused on asset-light marketplace services.); 2025 $1.945B revenue (Annual revenue reported in the 2025 Form 10-K.).
The latest durable capital signal is 2025 $1.945B revenue: Annual revenue reported in the 2025 Form 10-K.. Daily market capitalization changes, so this profile uses status, filing data, revenue scale, and announced strategic transactions as the more stable view.
For sellers, the funding implication is mature buying capacity with mature controls. Expect procurement, security, legal, compliance, finance, and business-unit review, and anchor the case to revenue growth, risk reduction, transaction conversion, servicing efficiency, claims or credit quality, or operating-cost savings.
How did Zillow get here?
Zillow's history is defined by founding, public-market or strategic capital events, product expansion, and current operating scale.
- 2006Zestimate launchesConsumer valuation data becomes a core traffic driver.
- 2011Nasdaq listingZillow becomes a public company.
- 2015Trulia closesThe company combines two large real estate portals.
- 2019Mortgage expansionZillow Home Loans becomes a deeper transaction product.
- 2021iBuying exitThe company pivots away from balance-sheet home buying.
- 2026AI investor summitZillow positions AI as a service layer for agents and consumers.
Who are Zillow's competitors?
Zillow competes with public and private companies that target similar customers, workflows, or transaction economics.
Zillow — frequently asked questions
