Who are Zebra Technologies's decision-makers?
Zebra Technologies's top decision-makers include Bill Burns (Chief Executive Officer), Nathan Winters (Chief Financial Officer), Tom Bianculli (Chief Technology Officer). Large purchases usually run through business-unit leaders, technical evaluators, procurement, finance, legal, security, and regional stakeholders.
- CEO
- Bill Burns
- CTO/key exec
- Tom Bianculli
- Founded
- 1969
- Employees
- About 10,000
- HQ
- Lincolnshire, IL
- Notable
- Enterprise data-capture leader
- Bill BurnsChief Executive OfficerCEO since 2023Leads Zebra's enterprise asset intelligence and workflow automation strategy.
- Nathan WintersChief Financial OfficerCFO since 2023Owns finance, capital allocation, and investor communication.
- Tom BianculliChief Technology OfficerTechnology leadershipGuides product innovation across data capture, mobility, RFID, and automation.
- Mike ChoChief Strategy OfficerStrategy leadershipLeads strategy, corporate development, and portfolio planning.
Who leads Zebra Technologies?
Bill Burns is the chief executive leader for Zebra Technologies. The executive team also includes finance, technology, product, operations, and commercial leaders who shape budgets and priorities by business unit.
Because Zebra Technologies operates globally, decision-making is distributed. Corporate strategy may be set at headquarters, while engineering validation, supplier approval, and regional procurement often happen closer to product groups and operating sites.
Who actually makes buying decisions at Zebra Technologies?
Buying committees depend on the category. Engineering tools, IT platforms, security software, manufacturing equipment, materials, logistics, and GTM software each have different owners, but most material purchases need a technical champion, procurement owner, finance approval, and legal or compliance review.
How is Zebra Technologies organized as it scales?
Zebra Technologies is organized around product, market, operations, engineering, and regional go-to-market responsibilities. Sellers should segment outreach by business unit and location rather than treating the company as one centralized inbox.
As of June 2026.Sources:Zebra Technologies leadershipZebra Technologies annual reports
Zebra Technologies — frequently asked questions
