What is The Toro Company?
Turf, landscape, irrigation, underground, and snow equipment company with $4.51B fiscal 2025 net sales, headquartered in Bloomington, MN.
- Category
- Turf, landscape, irrigation, underground, and snow equipment
- Headquarters
- Bloomington, MN
- Founded
- 1914
- Employees
- About 11,000
- Total funding
- Public company; no VC funding
- Status
- Public: NYSE TTC
What is The Toro Company?
The Toro Company is a public turf, landscape, irrigation, underground, and snow equipment company. It reported $4.51B fiscal 2025 net sales and serves professional landscapers, golf courses, municipalities, underground contractors, snow-and-ice operators, dealers, and homeowners.
The Toro Company is a mature public company operating at enterprise scale rather than a venture-backed startup. Its latest public reporting shows $4.51B fiscal 2025 net sales, About 11,000, and a portfolio spanning Toro turf equipment, Ditch Witch underground construction, Exmark mowers, BOSS snow and ice, Ventrac compact equipment.
The company competes on engineering depth, product reliability, channel reach, installed base, cost discipline, and operational execution. Buying motions are usually tied to multi-year programs, dealer or branch networks, fleet plans, OEM launch calendars, procurement controls, safety or compliance requirements, and long replacement cycles.
For B2B sellers, The Toro Company should be mapped as a multi-threaded account. The strongest pitches connect directly to measurable outcomes such as margin expansion, uptime, labor productivity, safety, quality, working-capital efficiency, customer experience, regulatory compliance, or lower cost to serve.
What does The Toro Company offer?
The Toro Company offers Toro turf equipment, Ditch Witch underground construction, Exmark mowers, BOSS snow and ice, Ventrac compact equipment, Irrigation and lighting and related services, software, parts, channels, or support programs.
- Toro turf equipment· Offering
- Ditch Witch underground construction· Offering
- Exmark mowers· Offering
- BOSS snow and ice· Offering
- Ventrac compact equipment· Offering
- Irrigation and lighting· Offering
How does The Toro Company make money?
The Toro Company makes money through dealer equipment sales, replacement parts, service, financing, rental-channel demand, and professional fleet programs.
The Toro Company's commercial model is built around dealer equipment sales, replacement parts, service, financing, rental-channel demand, and professional fleet programs. Public list prices are not the main enterprise pricing mechanism: large customers usually buy through negotiated contracts, dealer or distributor relationships, quotes, program awards, branch accounts, fleet agreements, or procurement catalogs.
Revenue growth is driven by end-market demand, price/cost management, product mix, content per vehicle or account, aftermarket and parts capture, acquisition integration, service attachment, and digital or software-enabled offerings where applicable. In cyclical markets, backlog conversion, inventory discipline, and channel execution matter as much as new demand.
Sellers should expect formal onboarding, legal and security review for software, supplier-quality review for operational vendors, and multi-region stakeholder maps. The practical buyer language is ROI by plant, branch, dealer, fleet, vehicle platform, contractor account, or customer segment rather than generic seat-based SaaS expansion.
Who leads The Toro Company?
The Toro Company is led by Richard M. Olson, Chairman and Chief Executive Officer, with finance, technology, operations, legal, product, segment, and commercial leaders shaping buying decisions.
- Richard M. OlsonChairman and Chief Executive OfficerCEO since 2016Leads Toro's professional and residential equipment strategy.
- Angela DrakeVice President and Chief Financial OfficerCFOOwns finance, reporting, and capital allocation.
- Daryn WaltersGroup Vice PresidentBusiness segment leaderSupports professional segment execution and channel strategy.
- Katherine J. HarlessVice President, General Counsel and Corporate SecretaryLegal leaderLeads legal, compliance, and governance.
How do you contact The Toro Company's leadership?
The Toro Company publishes official corporate, investor, media, sales, support, supplier, or branch contact routes rather than verified personal executive email addresses. Use those official paths and do not treat inferred personal addresses as verified.
Official contact routes; personal executive email format not publicly verified- Richard M. OlsonChairman and Chief Executive OfficerUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Angela DrakeVice President and Chief Financial OfficerUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Daryn WaltersGroup Vice PresidentUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Katherine J. HarlessVice President, General Counsel and Corporate SecretaryUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
How much funding has The Toro Company raised?
The Toro Company is a public company (Public: NYSE TTC), so its capital profile is public equity, debt, operating cash flow, acquisitions, and shareholder returns rather than disclosed venture rounds.
The Toro Company is a mature public company, so it does not have a current venture-round funding profile to enumerate. The useful financing history is its founding in 1914, public-company status as Public: NYSE TTC, access to debt and equity markets, and reinvestment of operating cash flow into products, plants, fleet, acquisitions, technology, and shareholder returns.
For sellers, the budget signal is not runway; it is operating scale, segment priorities, balance-sheet capacity, integration programs, and annual planning. The Toro Company's latest public reporting shows $4.51B fiscal 2025 net sales and About 11,000, so enterprise buying decisions generally move through procurement, IT/security, supplier qualification, regional operations, and executive sponsorship.
Treat funding conversations as capital-allocation conversations. Strong commercial angles attach to margin improvement, uptime, automation, safety, working capital, field productivity, fleet utilization, dealer enablement, software integration, or faster customer service rather than a generic growth-stage spending narrative.
How did The Toro Company get here?
The Toro Company's history runs from its founding through public-market scale, portfolio moves, leadership transitions, product expansion, and current 2025-2026 priorities.
- 1914Toro foundedThe company began by building engines for The Bull Tractor Company.
- 1920sGolf and grounds equipment expansionToro became closely tied to golf-course and grounds maintenance.
- 1997Exmark acquiredToro expanded commercial mowing.
- 2019Charles Machine Works acquiredDitch Witch, Subsite, and related underground brands joined Toro.
- 2025Fiscal 2025 sales of $4.51BToro reported fiscal 2025 net sales of $4.51B.
- 2026Guidance raised after Q1Toro raised fiscal 2026 guidance after a strong first quarter.
Who are The Toro Company's competitors?
The Toro Company competes with public and private companies that overlap in products, channels, customer programs, or industrial end markets.
- DeereCompetes in turf, compact equipment, and commercial mowing.
- HusqvarnaCompetes in outdoor power equipment and robotic mowing.
- KubotaCompetes in compact tractors, utility vehicles, and turf equipment.
- AriensCoCompetes in mowers, snow equipment, and outdoor power equipment.
- Stanley Black & DeckerCompetes through outdoor power and tools brands.
The Toro Company — frequently asked questions
