Who are Sona's decision-makers?
Sona's leadership is anchored by Steffen Wulff Petersen, Co-founder & CEO, with operating and technical leaders supporting scale.
- CEO
- Steffen Wulff Petersen
- CTO/key exec
- Ben Dixon
- Founded
- 2021
- Employees
- Private; roughly 51-200 reported
- HQ
- London, UK
- Notable
- AI workforce management for frontline operations
- Steffen Wulff PetersenCo-founder & CEOFounder, since 2021Leads Sona strategy and U.S. expansion.
- Ben DixonCo-founder & CTOFounder, since 2021Leads product and AI platform development.
- Oli JohnsonCo-founderFounder, since 2021Co-founder listed in funding coverage.
Who leads Sona?
The leadership block on this page lists the founders and key executives found in public sources. The most durable decision-maker signal is the founder/CEO plus the executive who owns engineering, product, operations, or growth.
Who actually makes buying decisions at Sona?
Buying decisions likely involve the founder/CEO for strategic vendors, engineering or product leaders for technical tooling, operations leaders for deployment and manufacturing, and finance/security for enterprise controls. Defense and space companies also involve program, compliance, supply-chain, and customer mission stakeholders.
How is Sona organized as it scales?
The organization likely separates core technology, customer/program delivery, operations, finance, people, and go-to-market. For hard-tech companies, manufacturing, test, safety, quality, and field operations become increasingly important as the company moves from prototype to production.
As of June 2026.Sources:Sona websiteSona Series BTechCrunch Series A
Sona — frequently asked questions
