Who are Roku's decision-makers?
Roku is led by Anthony Wood, Founder, Chairman and CEO. For most vendors, the practical buying committee is a layer below the CEO: finance, procurement, security, IT, product, operations, and the relevant business-line owner.
- CEO
- Anthony Wood
- Key exec
- Dan Jedda
- Founded
- 2002
- Employees
- ~3,600
- HQ
- San Jose, CA
- Status
- Public company (Nasdaq: ROKU)
- Anthony WoodFounder, Chairman and CEOFounder since 2002Sets platform, product, and advertising strategy.
- Dan JeddaChief Financial OfficerCFO since 2023Owns finance, capital allocation, and investor messaging.
- Mustafa OzgenPresident, DevicesRoku executiveLeads device and TV product execution.
Who leads Roku?
Anthony Wood serves as Founder, Chairman and CEO; Dan Jedda serves as Chief Financial Officer; Mustafa Ozgen serves as President, Devices. The leadership pattern is important because strategic decisions, budget authority, and operational execution are often separated in a company of this scale.
Who actually makes buying decisions at Roku?
Most purchase decisions start with the business owner closest to the pain: advertising yield, payment margin, customer operations, engineering velocity, compliance, finance automation, or station and field operations. Finance, procurement, security, privacy, and legal teams then shape the approval process.
How is Roku organized as it scales?
Roku's ~3,600 employee base implies specialized teams rather than founder-led buying. Sellers should map the relevant product line, identify the budget owner, and prepare proof for security, integration, ROI, and implementation lift.
As of June 2026.Sources:Roku investor relationsRoku SEC submissionsRoku company website
Roku — frequently asked questions
