What is Roku?
Connected TV and streaming advertising company with $4.74B FY2025 revenue.
- Category
- Connected TV and streaming advertising
- Headquarters
- San Jose, CA
- Founded
- 2002
- Employees
- ~3,600
- Revenue
- $4.74B FY2025
- Status
- Public company (Nasdaq: ROKU)
What is Roku?
Roku is a connected tv and streaming advertising company headquartered in San Jose, CA. As of June 2026, it reports $4.74B FY2025, has ~3,600 employees, and is listed as Public company (Nasdaq: ROKU).
Roku is a connected tv and streaming advertising company headquartered in San Jose, CA. As of June 2026, it reports $4.74B FY2025, has ~3,600 employees, and is listed as Public company (Nasdaq: ROKU). The company sells into consumers, advertisers, merchants, banks, venues, or enterprise buyers depending on its vertical, and its public filings make revenue mix and operating scale visible. Its directory profile is written as a seller-facing snapshot, so the most useful facts are the buyer groups, budget owners, revenue model, and market peers.
The current scale signal is $4.74B FY2025 and ~3,600 employees. Roku's product surface includes Roku OS, Roku streaming players, Roku-branded TVs, The Roku Channel, and that breadth means vendors should map outreach to the exact business line rather than treating the company as one generic account. Public-company status also means procurement, security, privacy, and finance reviews are more formal than at an early-stage startup.
What does Roku offer?
Roku's main offerings are Roku OS, Roku streaming players, Roku-branded TVs, The Roku Channel and related services.
- Roku OS· Core
- Roku streaming players· Core
- Roku-branded TVs· Adjacent
- The Roku Channel· Adjacent
- Roku Ads Manager· Adjacent
- Roku Pay· Adjacent
How does Roku make money?
Roku makes money from platform advertising, content distribution, subscriptions billed through Roku Pay, and lower-margin player and TV hardware sales.
Roku makes money from platform advertising, content distribution, subscriptions billed through Roku Pay, and lower-margin player and TV hardware sales. The commercial model is mature enough to support public-company reporting, so revenue is tied to contracted customers, transactions, advertising demand, subscription usage, or distribution fees rather than one-time pilots. Growth usually depends on expanding customer count, increasing usage or volume, attaching more modules, and improving renewal or distribution economics.
Streaming players are sold at retail price points, advertising is CPM or campaign-based, and subscription economics depend on revenue-share terms with app publishers. Where public prices exist, they are useful entry points for SMB or consumer products; for enterprise, media, payment, or banking deals, terms are negotiated by volume, market, implementation scope, service levels, and risk. For sellers, that means budget discovery should start with the revenue line your product improves: advertising yield, transaction margin, software attach, fraud loss, uptime, or customer acquisition.
Who leads Roku?
Roku is led by Anthony Wood, Founder, Chairman and CEO.
- Anthony WoodFounder, Chairman and CEOFounder since 2002Sets platform, product, and advertising strategy.
- Dan JeddaChief Financial OfficerCFO since 2023Owns finance, capital allocation, and investor messaging.
- Mustafa OzgenPresident, DevicesRoku executiveLeads device and TV product execution.
How do you contact Roku's leadership?
Roku publishes role-based investor or media contacts; personal executive emails are not treated as verified unless published by the company.
ir@roku.comHow much funding has Roku raised?
Roku is tracked here as a public-market company: Public company (Nasdaq: ROKU), with $4.74B FY2025 reported in its latest annual filing.
Roku's capital history is best understood through public-market events rather than private venture rounds. For this page, the relevant funding signal is Public company (Nasdaq: ROKU), the latest annual revenue base of $4.74B FY2025, and the company's ability to fund operations through public equity, debt markets, cash flow, or strategic transactions disclosed in SEC filings.
The major capital milestones are listed in the timeline and funding facet instead of invented venture rounds. For sales teams, the practical read is that Roku has public-company purchasing processes: larger budgets are available, but buying decisions generally require procurement, security, finance, and legal alignment. The strongest trigger is not a raise; it is an annual report, acquisition, restructuring, product launch, or leadership change that creates a new operating priority.
How did Roku get here?
Roku's path includes founding, public-market milestones, strategic acquisitions or separations, and its latest annual revenue scale.
- 2002Founded by Anthony WoodRoku starts as a streaming-device company.
- 2008Launches Netflix playerThe first Roku streaming player reaches consumers.
- 2014Roku TV launchesRoku OS expands into smart TVs.
- 2017IPO on NasdaqRoku becomes a public company.
- 2021Original content expansionThe Roku Channel adds acquired and original programming.
- 2025$4.74B revenuePlatform revenue remains the strategic driver.
Who are Roku's competitors?
Roku competes with public and private companies across connected tv and streaming advertising and adjacent software, media, or payments markets.
- NetflixSubscription streaming scale and premium originals.
- Amazon Fire TVCompetes for connected-TV homes and ad inventory through Amazon's device and retail ecosystem.
- Google TVCompetes through Android TV, Google TV, YouTube, and Google ad demand.
- Samsung TV PlusCompetes in smart-TV operating systems and FAST advertising.
- VizioCompetes with smart-TV hardware, WatchFree+, and platform advertising.
Roku — frequently asked questions
