What is Rippling?
All-in-one workforce platform unifying HR, IT, and finance on a single source of employee data.
- Category
- Workforce Management (HR, IT & Finance)
- Headquarters
- San Francisco, CA
- Founded
- 2016
- Employees
- ~7,000
- Total funding
- ~$1.85B
- Valuation
- $16.8B (Series G, May 2025)
What is Rippling?
Rippling is a San Francisco-based workforce management platform that unifies HR, IT, and finance on a single system of record for employee data. Founded in 2016 by Parker Conrad and Prasanna Sankar, it lets companies run payroll, manage benefits, provision laptops and apps, and control corporate spend from one place. As of March 2026 the company reached roughly $1 billion in annualized revenue, growing about 78% year over year, and serves more than 20,000 businesses.
Rippling's core thesis is that almost every business process touches employee data, so it built a unified "Employee Graph" that maps the relationships between people, the tools they use, and the policies that govern them. From that foundation, a single action ripples across the stack: hiring someone can simultaneously enroll them in payroll, select benefits, ship and configure a pre-provisioned laptop, and grant the right app access, while offboarding revokes access, wipes the device, and cuts off spending in one click. The product surface is unusually broad for a venture-backed company, spanning more than two dozen products across three suites: HR (payroll, benefits, time and attendance, ATS/recruiting, performance, headcount planning, learning, PEO, and global Employer of Record across roughly 100 countries), IT (device/MDM, identity and access management, SSO, inventory), and Spend (corporate cards, expense management, bill pay, procurement, and travel).
Sacra estimates Rippling reached roughly $1.0B in annualized revenue in March 2026, up from about $850M at the end of 2025 and around $570M annualized in May 2025, reflecting growth of roughly 78% year over year. In March 2026 the company launched Rippling AI, an agent layer that executes natural-language workflows across HR, IT, and finance against its structured employee data, extending the compound-product strategy into automation.
The company reports 20,000+ customers, with its PEO business citing 99.5% client retention, and it says its land-and-expand motion adds more than $5M in net-new ARR per month from cross-selling additional modules into its installed base. Most recently valued at $16.8B in its May 2025 Series G (with secondary share sales reportedly implying around $20.8B by December 2025), Rippling competes head-on with Deel, Gusto, ADP, and Workday in HR while also pushing into the spend-management turf of Ramp and Brex.
What does Rippling offer?
Rippling sells more than two dozen products across three suites — HR, IT, and Spend — all built on one unified system of employee record, with an AI agent layer (Rippling AI) launched in 2026 that runs workflows across them.
- Payroll· HR
- Global Payroll (~100 countries)· HR
- Employer of Record (EOR)· HR
- PEO· HR
- Benefits Administration· HR
- Time & Attendance· HR
- Recruiting / ATS· HR
- Performance Management· HR
- Headcount Planning· HR
- Learning Management· HR
- Device & MDM Management· IT
- Identity & Access Management· IT
- SSO & MFA· IT
- Inventory Management· IT
- Corporate Cards· Spend
- Expense Management· Spend
- Bill Pay· Spend
- Procurement· Spend
- Travel· Spend
- Rippling AI (workflow agent)· Platform
- Employee Graph / Unified Data Platform· Platform
How does Rippling make money?
Rippling is a modular SaaS business: customers pay a small base platform fee plus a per-employee, per-month price for each product module they switch on, layered with financial-services revenue from payroll, cards, and global employment.
Pricing follows a land-and-expand model. Rippling advertises its core platform starting at roughly $8 per employee per month, typically on top of a flat base platform fee of about $35-$40 per month, and then charges incrementally for each additional module (payroll, benefits, IT, spend, recruiting, and so on). Module-level list prices are not published and every deal is custom, but third-party buyers report real-world blended costs of roughly $15/employee/month for HR + payroll, around $22/employee/month once benefits are added, and approximately $35/employee/month for a full enterprise stack — meaning most customers pay well above the headline $8 once they adopt the products they actually need.
On top of subscriptions, Rippling earns financial-services and transaction revenue: interchange on its corporate cards, currency-exchange and processing fees on global payroll, and margin on Employer of Record and PEO services across roughly 100 countries. The economics are driven by extremely strong retention and cross-sell — the company has cited net dollar retention around 200% in earlier years, 99.5% PEO client retention, and 10+ product lines each surpassing $1M in ARR (new products often clearing that bar within five to six months of launch). Management says cross-selling into the existing base alone generates more than $5M in net-new ARR every month, which is why a single unified data platform that makes each additional module trivially easy to adopt is the central engine of Rippling's growth.
Who leads Rippling?
Rippling is led by co-founder and CEO Parker Conrad, supported by a senior team across engineering, operations, finance, revenue, and legal.
- Parker ConradCo-Founder & CEO2016-presentSerial founder (previously SigFig and Zenefits); architect of Rippling's "compound startup" strategy of shipping many integrated products on one data layer.
- Prasanna SankarCo-Founder & former CTO2016-2021Ex-Zenefits director of engineering who co-built Rippling's platform; left in 2021 to start crypto venture 0xPPL.
- Albert StrasheimChief Technology Officer2022-presentJoined as CTO (and SVP of Engineering) in August 2022 to lead engineering across Rippling's expanding HR, IT, and finance product lines.
- Matt MacInnisChief Operating OfficerpresentOversees company operations; ex-Apple education leader who founded and ran mobile-learning startup Inkling (acquired 2018) before joining Rippling's executive team.
- Adam SwiecickiChief Financial Officer2022-presentJoined Rippling as CFO in October 2022 from Brex, where he was also CFO; earlier at Viking Global, Hellman & Friedman, and Morgan Stanley.
- Matt PlankChief Revenue Officer2023-presentPromoted to CRO in February 2023 after leading Rippling sales; earlier held sales roles at Zenefits.
- Vanessa WuGeneral CounselpresentLeads legal and compliance, including Rippling's high-profile corporate-espionage litigation against Deel.
How do you contact Rippling's leadership?
Rippling's most common verified email pattern is first-initial + last name @rippling.com (e.g., jdoe@rippling.com), used by roughly 63% of staff addresses; a smaller share (~9%) use first.last@. The addresses below follow that verified format and are not individually published/confirmed, so treat them as best-guess rather than verified. For official outreach, use Rippling's Press & Media Center at rippling.com/press.
jdoe@rippling.comHow much funding has Rippling raised?
Rippling has raised roughly $1.85B in equity across seed through Series G. Its most recent priced round was a $450M Series G in May 2025 at a $16.8B valuation, with secondary share sales reportedly implying around $20.8B by December 2025.
Rippling's financing history runs through nearly every letter of the alphabet. It raised a ~$7M seed in early 2017 (led by Initialized Capital). The $45M Series A in April 2019 was led by Mamoon Hamid at Kleiner Perkins — at the time Kleiner's largest early-stage check — at a roughly $270M valuation. In August 2020 Rippling raised a $145M Series B led by Founders Fund, vaulting it to unicorn status at a $1.35B valuation.
A $250M Series C in October 2021, led by Sequoia Capital's growth funds with Greenoaks participating, valued the company at $6.5B. In May 2022 a $250M Series D co-led by Bedrock and Kleiner Perkins lifted the valuation to ~$11.25B. The dramatic $500M Series E was raised in March 2023 in just days — led by Greenoaks during the Silicon Valley Bank crisis to shore up customer payroll funds — holding the valuation at $11.25B.
In April 2024 Rippling announced a $200M Series F led by Coatue Management (with Greenoaks, Founders Fund, and Dragoneer) at a $13.5B valuation, paired with a tender offer to repurchase up to $590M of employee and early-investor equity. Most recently, the May 2025 Series G brought in $450M at a $16.8B valuation from a syndicate including Elad Gil, Sands Capital, GIC, Goldman Sachs Alternatives, Baillie Gifford, and — notably — Y Combinator, alongside a $200M employee tender offer; reporting in December 2025 indicated secondary transactions valuing the company at roughly $20.8B. CEO Parker Conrad has repeatedly said an IPO is not imminent — telling reporters Rippling would "really need to be profitable before we go public" — with the company favoring annual tender offers to provide employee and investor liquidity instead.
How did Rippling get here?
From a 2016 founding by Parker Conrad and Prasanna Sankar, Rippling scaled through unicorn status, an emergency SVB-era raise, a $16.8B Series G, a corporate-espionage lawsuit against Deel, and the 2026 launch of Rippling AI.
- 2016Founded in San FranciscoParker Conrad (ex-Zenefits CEO) and Prasanna Sankar found Rippling to unify HR and IT on one employee-data platform.
- 2019$45M Series A led by Kleiner PerkinsMamoon Hamid leads Kleiner's then-largest early-stage check at a ~$270M valuation as Rippling launches its all-in-one product.
- Aug 2020Reaches unicorn status$145M Series B led by Founders Fund values the company at $1.35B.
- Mar 2023$500M Series E in days during SVB crisisGreenoaks leads an emergency round at an $11.25B valuation so Rippling can keep funding customer payrolls amid the Silicon Valley Bank collapse.
- May 2025$450M Series G at $16.8B valuationNew funding plus a $200M employee tender offer; YC revealed as a customer and investor, with secondaries later implying ~$20.8B.
- Mar 2026Crosses ~$1B ARR and launches Rippling AIAnnualized revenue reaches roughly $1B (about 78% YoY growth) as Rippling debuts an AI agent that runs natural-language HR, IT, and finance workflows; its espionage suit against Deel survives dismissal in Feb 2026 and Deel files counterclaims in April 2026.
Who are Rippling's competitors?
Rippling competes with HR and payroll players like Deel, Gusto, Workday, ADP, and Justworks, and increasingly with spend-management challengers such as Ramp.
- DeelGlobal-first payroll and Employer of Record specialist; the head-to-head rival in international hiring (and the defendant in Rippling's corporate-espionage lawsuit, which advanced in 2026).
- GustoSMB-focused payroll and benefits with simpler, transparent pricing; favored by small businesses over Rippling's broader, configurable stack.
- WorkdayEnterprise HCM and financial-planning suite for large organizations standardizing on one analytics-heavy system.
- ADPIncumbent payroll and HR-services giant with massive scale and compliance breadth, but less unified, modern software.
- JustworksModern PEO that bundles payroll, benefits, and compliance/co-employment for small businesses.
- RampSpend-management challenger (corporate cards, expenses, bill pay) competing with Rippling's finance suite rather than its HR core.
Rippling — frequently asked questions
