What is Rilla?
AI coaching for in-person sales teams
- Category
- Revenue intelligence
- Headquarters
- New York, New York
- Founded
- 2019
- Employees
- About 51-200 employees
- Total funding
- $78.9M reported
- Valuation or Status
- About $737M-$758M reported in 2025 private-market data
What is Rilla?
Rilla is ai coaching for in-person sales teams.
Rilla is ai coaching for in-person sales teams, operating in revenue intelligence. Rilla records, transcribes, summarizes, and analyzes in-person sales conversations for home services, home building, senior living, and other field-sales verticals. Its site cites customer outcomes such as 40% average close-rate lift, 17% higher ticket size, and thousands of virtual ridealongs.
As of June 2026, the company is best understood as a private growth company with About 51-200 employees, $78.9M reported, and About $737M-$758M reported in 2025 private-market data. For sellers, the useful signal is where the company is concentrating spend: product velocity, compliance, data, infrastructure, customer success, and go-to-market systems that support its next stage.
Sources:Rilla homepageRilla about page
What does Rilla offer?
Rilla offers Conversation recording, Transcription and summaries, Virtual ridealongs, Rick AI assistant, and related products for its market.
- Conversation recording· Capture
- Transcription and summaries· AI
- Virtual ridealongs· Coaching
- Rick AI assistant· AI
- Sales scorecards· Analytics
- Vertical playbooks· Enablement
Sources:Rilla homepageRilla about page
How does Rilla make money?
Rilla makes money from per-seat or per-license enterprise subscriptions for sales reps, managers, and field teams.
Rilla makes money from per-seat or per-license enterprise subscriptions for sales reps, managers, and field teams. Growth is driven by appointment volume, coaching adoption, vertical specialization, customer ROI, and expansion across branches or franchises. Rilla sells annual B2B contracts; NYU coverage said it moved from roughly $30 per month to about $5,000 per year per license after finding its field-sales market.
Because Rilla is private, public revenue and margin disclosure is limited unless noted in recent reporting. The practical budget signal is the company's current operating motion: hiring, new product launches, customer expansion, and financing that funds engineering, security, data, compliance, and sales capacity.
Sources:Rilla homepageRilla about page
Who leads Rilla?
Rilla's leadership centers on Sebastian Jimenez and Chris Martin.
- Sebastian JimenezFounder and CEOFounder since 2019Founder focused on AI coaching for offline sales and field teams.
- Chris MartinCTOCurrent CTOTechnology leader listed on Rilla's official about page.
- Steve ZahmAdvisorAdvisorProcore co-founder advising Rilla.
- Filip KaliszanAdvisorAdvisorVerkada founder and CEO listed as advisor.
How do you contact Rilla's leadership?
Rilla does not publish personal executive emails; use demo/contact forms and company channels.
Personal executive email format not verified; use rilla.com demo/contact flows- Sebastian JimenezFounder and CEOPersonal executive email format not verified; use rilla.com demo/contact flows
Sources:Rilla homepageRilla about page
How much funding has Rilla raised?
Rilla has $78.9M reported; latest valuation/status: About $737M-$758M reported in 2025 private-market data.
Rilla has $78.9M reported; latest valuation/status: About $737M-$758M reported in 2025 private-market data. January 2020: Early funding. Third-party data reports an initial round in 2020. December 2022: Seed round. Third-party data reports a seed financing with multiple investors. June 2025: Growth financing / private-market mark. Private-market sources report financing that valued Rilla around $737M-$758M. 2025: Reported total funding — $78.9M. Private-market data reports total funding of $78.9M.
Where a round amount or valuation has not been publicly disclosed, this profile says so rather than filling the gap. The seller signal is whether the latest financing created budget for hiring, infrastructure, compliance, enterprise sales, or geographic expansion.
How did Rilla get here?
Rilla's milestones show its path from founding to its current revenue intelligence position.
- 2019Rilla foundedSebastian Jimenez began building a speech and coaching product.
- 2022Seed financingThe company funded early product-market exploration.
- 2024-2025Vertical-market breakoutRilla focused on in-person sales in home services and adjacent verticals.
- 2025Pricing power emergedNYU coverage described the shift toward high-value annual licenses.
- 2025Dreamforce visibilitySebastian Jimenez appeared in Salesforce ecosystem media.
- 2026Official AI-coaching positioningRilla's site emphasized virtual ridealongs and AI intelligence across every sales conversation.
Sources:Rilla homepageRilla about page
Who are Rilla's competitors?
Rilla competes with category specialists and broader platforms serving the same buyer or user workflow.
- GongRevenue intelligence platform focused mainly on virtual and phone sales conversations.
- ZoomInfoSales intelligence and conversation intelligence suite after Chorus acquisition.
- SalesloftSales engagement and revenue workflow platform.
- OutreachSales execution platform for outbound teams.
- CallRailCall tracking and conversation intelligence for local services.
Sources:Rilla homepageRilla about page
Rilla — frequently asked questions
