Online health insurance marketplace

What is eHealth?

Online health insurance marketplace company with 2025 annual results filed; Q4 2025 revenue $326.2M scale.

Category
Online health insurance marketplace
Headquarters
Austin, TX
Founded
1997
Employees
1,500+
Total funding
Public company; not venture-round led
Status
Nasdaq: EHTH

What is eHealth?

eHealth is a Online health insurance marketplace company headquartered in Austin, TX. As of June 2026, its clearest scale signal is 2025 annual results filed; Q4 2025 revenue $326.2M.

eHealth operates an independent licensed insurance agency and online marketplace offering access to more than 180 health insurers. Its core customer set includes Medicare beneficiaries, individual and family plan shoppers, small businesses, carriers, brokers, and call-center advisors, and its public product surface includes Medicare Advantage marketplace, Medicare Supplement, Part D plans, Individual and family plans, Small business plans. The current scale signal is 2025 annual results filed; Q4 2025 revenue $326.2M, which makes this a mid-market public account with real enterprise procurement capacity rather than an early-stage startup.

The company competes where healthcare buyers care about evidence, reliability, compliance, integrations, and measurable operational or clinical outcomes. Vendor evaluation usually involves business owners plus finance, security, legal, procurement, data, clinical, quality, compliance, and IT stakeholders.

For sellers, the account should be approached as a public-company buying center. The strongest angles connect directly to growth, retention, margin expansion, reimbursement, quality, member or patient experience, regulated data handling, workflow automation, or lower cost to serve.

What does eHealth offer?

eHealth offers Medicare Advantage marketplace, Medicare Supplement, Part D plans, Individual and family plans and related healthcare workflows.

  • Medicare Advantage marketplace· Core product
  • Medicare Supplement· Core product
  • Part D plans· Core product
  • Individual and family plans· Workflow
  • Small business plans· Workflow
  • Advisor call center· Workflow
  • Carrier marketplace· Platform
  • Member retention programs· Platform

How does eHealth make money?

eHealth earns commission revenue from approved health insurance enrollments, renewal commissions, partner marketing, and carrier arrangements.

eHealth earns commission revenue from approved health insurance enrollments, renewal commissions, partner marketing, and carrier arrangements. Growth is driven by the same operating levers buyers track internally: customer volume, recurring revenue, utilization, reimbursement, renewal rates, attach rates, product expansion, and disciplined cost control.

Consumers do not pay a direct marketplace fee; economics are carrier-commission and renewal based, varying by product, geography, enrollment quality, retention, and carrier contract. In practice, commercial packaging usually separates strategic enterprise accounts, standard commercial customers, implementation services, support, usage, and renewal economics.

For a seller, budget access depends on showing a near-term connection to revenue capture, margin improvement, compliance, uptime, provider or member experience, data quality, clinical evidence, or workflow throughput. Generic efficiency claims are weaker than quantified impact on one of those operating levers.

Who leads eHealth?

eHealth is led by Fran Soistman, with finance, product, clinical, technology, commercial, and operations leaders influencing major vendor decisions.

  • Fran SoistmanChief Executive OfficerCEO since 2021Leads marketplace execution and Medicare growth.
  • John PierantoniChief Financial OfficerCFOOwns finance, reporting, and capital allocation.
  • Seth TeichChief Technology OfficerTechnology leaderLeads product, data, and technology execution.
  • Bob HurleyPresident, MedicareBusiness leaderLeads Medicare marketplace and advisor operations.

How do you contact eHealth's leadership?

eHealth publishes an official investor-relations or corporate contact route, but this profile does not present guessed personal executive emails as verified. Use the official contact listed here, the company contact page, or a relationship-based introduction for executive outreach.

Email formatir@ehealth.com (official published/company IR contact); personal executive format not verified

How much funding has eHealth raised?

eHealth is a public company (Nasdaq: EHTH), so the current capital story is public-market status, operating cash flow, debt or equity access, and acquisitions rather than a private startup round stack.

1997: Founded - eHealth starts as an online health insurance marketplace. 2006: IPO - eHealth lists publicly on Nasdaq. 2010s: Medicare grows - Medicare enrollment becomes the main business driver. 2024: Operating reset - Management focuses on quality enrollment, retention, and cash flow. 2026: 2025 results - eHealth reports Q4 2025 revenue of $326.2M and files 2025 annual materials.

As of June 2026, eHealth's practical funding capacity is best read through Nasdaq: EHTH, 2025 annual results filed; Q4 2025 revenue $326.2M, its latest annual or quarterly filings, cash flow, balance sheet, and guidance. For public mid-market healthcare companies, the next budget cycle is usually governed by operating plans and investor commitments, not by a new venture round.

Seller signal: public-company status gives eHealth access to mature procurement and repeat budget cycles, but it also raises the proof bar. Successful pitches need a measurable business case, clean implementation plan, security and compliance readiness, and executive sponsorship from the functional owner.

How did eHealth get here?

eHealth grew through founding, product expansion, public-market milestones, and its latest June 2026 operating update.

  1. 1997Company foundedeHealth begins online health-plan shopping.
  2. 2006Public listingeHealth becomes a public company.
  3. 2013Medicare focus expandsMedicare plan shopping and call-center operations grow.
  4. 2021Leadership resetFran Soistman becomes CEO.
  5. 2025AEP executionThe company emphasizes advisor tenure, branded channels, retention, and AI capabilities.
  6. 2026Q1 reportingeHealth reports first-quarter 2026 results and continues Medicare marketplace focus.

Who are eHealth's competitors?

eHealth competes with public companies, private healthcare platforms, software vendors, services firms, and specialized workflow providers depending on the buyer's problem.

  • HealthSherpaACA marketplace enrollment platform competitor.
  • GoHealthMedicare-focused insurance marketplace and agency competitor.
  • SelectQuoteInsurance agency competitor across Medicare, life, and home/auto.
  • Stride HealthBenefits and insurance marketplace for independent workers.
  • Medicare.govGovernment plan-finder and enrollment reference alternative.
  • PolicygeniusConsumer insurance marketplace competitor in adjacent categories.

eHealth — frequently asked questions

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