What is CNH Industrial?
Agriculture and construction equipment company with $18.10B 2025 consolidated revenues, headquartered in Basildon, United Kingdom.
- Category
- Agriculture and construction equipment
- Headquarters
- Basildon, United Kingdom
- Founded
- 1999
- Employees
- About 35,000
- Total funding
- Public company; no VC funding
- Status
- Public: NYSE CNH
What is CNH Industrial?
CNH Industrial is a public agriculture and construction equipment company. It reported $18.10B 2025 consolidated revenues and serves farmers, dealers, construction contractors, fleets, and equipment-finance customers globally.
CNH Industrial is a mature public company operating at enterprise scale rather than a venture-backed startup. Its latest public reporting shows $18.10B 2025 consolidated revenues, About 35,000, and a portfolio spanning Case IH equipment, New Holland Agriculture, CASE Construction, New Holland Construction, Precision agriculture.
The company competes on engineering depth, product reliability, channel reach, installed base, cost discipline, and operational execution. Buying motions are usually tied to multi-year programs, dealer or branch networks, fleet plans, OEM launch calendars, procurement controls, safety or compliance requirements, and long replacement cycles.
For B2B sellers, CNH Industrial should be mapped as a multi-threaded account. The strongest pitches connect directly to measurable outcomes such as margin expansion, uptime, labor productivity, safety, quality, working-capital efficiency, customer experience, regulatory compliance, or lower cost to serve.
What does CNH Industrial offer?
CNH Industrial offers Case IH equipment, New Holland Agriculture, CASE Construction, New Holland Construction, Precision agriculture, CNH Capital financing and related services, software, parts, channels, or support programs.
- Case IH equipment· Offering
- New Holland Agriculture· Offering
- CASE Construction· Offering
- New Holland Construction· Offering
- Precision agriculture· Offering
- CNH Capital financing· Offering
How does CNH Industrial make money?
CNH Industrial makes money through dealer sales, equipment financing, parts, service, precision software, and used-equipment channels.
CNH Industrial's commercial model is built around dealer sales, equipment financing, parts, service, precision software, and used-equipment channels. Public list prices are not the main enterprise pricing mechanism: large customers usually buy through negotiated contracts, dealer or distributor relationships, quotes, program awards, branch accounts, fleet agreements, or procurement catalogs.
Revenue growth is driven by end-market demand, price/cost management, product mix, content per vehicle or account, aftermarket and parts capture, acquisition integration, service attachment, and digital or software-enabled offerings where applicable. In cyclical markets, backlog conversion, inventory discipline, and channel execution matter as much as new demand.
Sellers should expect formal onboarding, legal and security review for software, supplier-quality review for operational vendors, and multi-region stakeholder maps. The practical buyer language is ROI by plant, branch, dealer, fleet, vehicle platform, contractor account, or customer segment rather than generic seat-based SaaS expansion.
Who leads CNH Industrial?
CNH Industrial is led by Gerrit Marx, Chief Executive Officer, with finance, technology, operations, legal, product, segment, and commercial leaders shaping buying decisions.
- Gerrit MarxChief Executive OfficerCEO since 2024Leads CNH after returning from Iveco Group.
- Oddone IncisaChief Financial OfficerFinance leaderOwns finance, treasury, and capital markets.
- Carlo LambroBrand President, New Holland AgricultureBrand leaderLeads New Holland's agriculture strategy and channel priorities.
- Stefano PampalonePresident, ConstructionConstruction segment leaderLeads CASE and New Holland Construction businesses.
How do you contact CNH Industrial's leadership?
CNH Industrial publishes official corporate, investor, media, sales, support, supplier, or branch contact routes rather than verified personal executive email addresses. Use those official paths and do not treat inferred personal addresses as verified.
Official contact routes; personal executive email format not publicly verified- Gerrit MarxChief Executive OfficerUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Oddone IncisaChief Financial OfficerUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Carlo LambroBrand President, New Holland AgricultureUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
- Stefano PampalonePresident, ConstructionUse official investor relations, media, supplier, or contact form; personal executive email not publicly verified
How much funding has CNH Industrial raised?
CNH Industrial is a public company (Public: NYSE CNH), so its capital profile is public equity, debt, operating cash flow, acquisitions, and shareholder returns rather than disclosed venture rounds.
CNH Industrial is a mature public company, so it does not have a current venture-round funding profile to enumerate. The useful financing history is its founding in 1999, public-company status as Public: NYSE CNH, access to debt and equity markets, and reinvestment of operating cash flow into products, plants, fleet, acquisitions, technology, and shareholder returns.
For sellers, the budget signal is not runway; it is operating scale, segment priorities, balance-sheet capacity, integration programs, and annual planning. CNH Industrial's latest public reporting shows $18.10B 2025 consolidated revenues and About 35,000, so enterprise buying decisions generally move through procurement, IT/security, supplier qualification, regional operations, and executive sponsorship.
Treat funding conversations as capital-allocation conversations. Strong commercial angles attach to margin improvement, uptime, automation, safety, working capital, field productivity, fleet utilization, dealer enablement, software integration, or faster customer service rather than a generic growth-stage spending narrative.
How did CNH Industrial get here?
CNH Industrial's history runs from its founding through public-market scale, portfolio moves, leadership transitions, product expansion, and current 2025-2026 priorities.
- 1999CNH formedCase and New Holland combined to form CNH.
- 2013CNH Industrial createdFiat Industrial and CNH Global combined.
- 2022Iveco Group spin-offCNH became focused on agriculture and construction equipment.
- 2024Gerrit Marx named CEOCNH appointed Marx as CEO.
- 2025Cycle downturn managedCNH reported lower 2025 revenue amid softer ag markets.
- 20262025 sustainability report publishedCNH continued dealer, precision, and sustainability reporting updates.
Who are CNH Industrial's competitors?
CNH Industrial competes with public and private companies that overlap in products, channels, customer programs, or industrial end markets.
- DeereLargest agriculture equipment competitor with precision-ag strength.
- AGCOCompetes in tractors, combines, implements, and precision agriculture.
- KubotaCompetes in compact tractors, construction, and utility equipment.
- CaterpillarCompetes in construction equipment through dealers and fleets.
- CLAASCompetes in harvesting, tractors, and forage equipment.
CNH Industrial — frequently asked questions
