What is Clay?
AI-powered GTM workflow platform for enrichment, research, signals and automated outbound.
- Category
- AI GTM automation
- Headquarters
- New York, NY
- Founded
- 2017
- Employees
- ~250-500
- Total funding
- ~$160M+ disclosed
- Valuation or Status
- $5B secondary valuation reported on Clay site via NYT link; $3.1B Series C valuation reported in 2025
What is Clay?
Clay is a ai gtm automation company. AI-powered GTM workflow platform for enrichment, research, signals and automated outbound.
Clay sells into teams that need claygent ai research, waterfall enrichment, signals and intent and related workflows. Revenue not publicly disclosed; demand comes from GTM teams automating enrichment, account research, outbound, signals and audience workflows. Clay publishes customer references from teams such as Intercom, Rippling, Hex, Pendo, Sendoso, HubSpot and Mutiny.
The company is positioned around a focused operating wedge rather than a generic software suite: Claygent AI research, Waterfall enrichment, Signals and intent, Data marketplace, Ads audiences, Sequencer. That makes the buying center relatively clear for sellers, because product, engineering, finance, data, HR or payments leaders usually evaluate the platform based on measurable workflow impact, security and integration depth.
As of June 2026, the most durable facts are its 2017 founding date, New York, NY headquarters/operating hub, ~250-500 employee scale and $5B secondary valuation reported on Clay site via NYT link; $3.1B Series C valuation reported in 2025. Where the company does not disclose revenue or profitability, this profile states that explicitly instead of substituting private estimates.
Sources:Clay pricingClay about
What does Clay offer?
Clay offers Claygent AI research, Waterfall enrichment, Signals and intent, Data marketplace and adjacent platform capabilities.
- Claygent AI research· Product
- Waterfall enrichment· Product
- Signals and intent· Product
- Data marketplace· Product
- Ads audiences· Product
- Sequencer· Product
- Sculptor· Product
- Clay MCP· Product
Sources:Clay pricingClay about
How does Clay make money?
Clay makes money through clay has a free plan with 500 actions/month, launch starting at $167/month, growth starting at $446/month and custom enterprise plans.
Clay has a Free plan with 500 actions/month, Launch starting at $167/month, Growth starting at $446/month and custom Enterprise plans. Customers buy action and data-credit capacity, with add-ons for higher monthly credits and enterprise governance.
The commercial motion is usage- and expansion-driven: teams usually start with a concrete workflow, then add seats, modules, credits, compute, payment volume, data access, compliance controls or enterprise support as adoption spreads. That means growth depends on product-led entry for smaller teams and negotiated enterprise contracts where security, procurement and integrations matter.
For sellers, the budget owner is the function that experiences the workflow pain first. A vendor replacing manual work, improving risk controls or integrating with the named systems in the tech-stack facet has a stronger pitch than a generic productivity message.
Sources:Clay pricingClay about
Who leads Clay?
Clay is led by Kareem Amin (Co-founder and CEO) and Varun Anand (Co-founder and Head of Product/Engineering).
- Kareem AminCo-founder and CEOCo-founder - since 2017Leads strategy for Clay as an AI GTM platform.
- Varun AnandCo-founder and Head of Product/EngineeringCo-founderProduct and engineering leader behind Clay workflows.
- Clay GTM leadershipRevenue and customer leadershipCurrentOwns enterprise adoption, community and GTM-engineering ecosystem.
How do you contact Clay's leadership?
Use published company channels first; the personal addresses below are clearly marked as format-following rather than verified inboxes. The observed/presumed pattern for this profile is format-following, not verified: first@clay.com.
format-following, not verified: first@clay.comSources:Clay pricingClay about
How much funding has Clay raised?
Clay has ~$160M+ disclosed, with status: $5B secondary valuation reported on Clay site via NYT link; $3.1B Series C valuation reported in 2025.
Major disclosed financing events: Pre-2024: Seed and Series A/B - amounts partially disclosed - Clay raised earlier capital while evolving from flexible spreadsheet tooling into GTM automation. 2024: Series B - reported $46M - Funding supported AI GTM expansion and the Clay community. Aug 2025: Series C - $100M at $3.1B valuation - Reported round led by CapitalG with existing investors including Sequoia and Meritech participating. 2026: Employee secondary - $5B valuation - Clay pricing page links to a New York Times article describing employee share sales at a $5B valuation.
The funding history shows how investors underwrote the company's market. Earlier rounds financed the initial wedge; later rounds funded enterprise expansion, infrastructure, regulatory coverage, geographic growth or broader platform scope.
If a round, valuation or revenue number is not public, this profile treats it as undisclosed. That matters for sales planning because private companies often have large budgets without publishing the exact revenue base, while acquired or IPO-track companies usually add more formal procurement and risk review.
How did Clay get here?
Clay's path runs from founding through product expansion, major financing and its current June 2026 status.
- 2017Company foundedClay begins as a flexible tool for finding and organizing relationship data.
- 2022GTM use case sharpensSales and growth teams increasingly use Clay for enrichment and prospecting workflows.
- 2024AI GTM category gains momentumClaygent, waterfalls and data-provider marketplace become central to the product.
- 2025Series C reportedClay confirms a $100M round at a $3.1B valuation.
- 2026Secondary valuation signalClay references a NYT article on employee liquidity at a $5B valuation.
- 2026Sculpt and MCP visibleClay markets natural-language GTM workflow building and MCP functionality.
Sources:Clay pricingClay about
Who are Clay's competitors?
Clay competes with Apollo.io, ZoomInfo, Cognism, Common Room and adjacent platform vendors.
- Apollo.ioSales intelligence and engagement platform with a large native B2B database.
- ZoomInfoEnterprise-grade contact, account and intent data provider.
- CognismB2B data provider with compliance-forward EMEA positioning.
- Common RoomCommunity, product and buyer-signal platform for GTM teams.
- HightouchComposable CDP and reverse ETL platform used for audience and data activation.
Sources:Clay pricingClay about
Clay — frequently asked questions
