What is Carter's?
Baby and young children's apparel company behind Carter's, OshKosh B'gosh, Little Planet, Skip Hop, retail, e-commerce, and wholesale channels.
- Category
- Children's apparel
- Headquarters
- Atlanta, GA
- Founded
- 1865
- Employees
- About 15,000
- Total funding
- Public company; no current VC funding
- Status
- Public company; NYSE: CRI
What is Carter's?
Carter's is a children's apparel company headquartered in Atlanta, GA. Baby and young children's apparel company behind Carter's, OshKosh B'gosh, Little Planet, Skip Hop, retail, e-commerce, and wholesale channels.
Carter's operates at mid-market public-company scale with $2.95B FY2025 revenue, About 15,000 employees, and retail stores, e-commerce, and wholesale distribution in 19,500+ partner locations. The company is relevant for account research because buying decisions span customer experience, operations, finance, merchandising, supply chain, data, security, real estate, and digital channels. Its public filings and investor materials provide a durable view of scale, profitability drivers, and leadership priorities.
The business is not a venture-backed startup; it is a mature public company with executive accountability to public shareholders. For sellers, that means budgets exist, but the sales motion usually needs a quantified business case and a clear operating owner. The strongest pitches connect to revenue growth, margin, productivity, compliance, customer retention, digital conversion, risk reduction, or working-capital improvement.
As of June 2026, the most current profile lens is Public company; NYSE: CRI. This page uses official investor relations pages, the latest annual filing, current leadership pages or announcements, public website signals, and observable domain data so the directory logo and competitor logos resolve from real primary domains.
What does Carter's offer?
Carter's offers Carter's apparel, OshKosh B'gosh, Little Planet, Skip Hop, and related services or channels.
- Carter's apparel· Brand
- OshKosh B'gosh· Brand
- Little Planet· Brand
- Skip Hop· Brand
- Owned retail stores· Channel
- Wholesale distribution· Channel
- E-commerce· Digital
How does Carter's make money?
Carter's makes money through customer transactions, services, brand/channel economics, and operating scale rather than venture-style subscription funding.
Carter's's model is primarily transaction-driven. Revenue comes from products, services, fees, licensed or franchised economics where applicable, memberships or loyalty economics where applicable, and channel programs tied to its category. Published pricing is therefore SKU-, menu-, account-, project-, market-, or transaction-specific rather than a single SaaS price sheet.
The main growth levers are traffic, conversion, retention, average order value, unit count or office footprint, pricing, mix, merchandising, productivity, and operating margin. In public reporting, management tracks revenue, comparable sales or volume, gross margin, operating income, cash flow, store/unit productivity, client assets, trading activity, or other category-specific metrics. Technology and services budgets usually need to map to those operating metrics.
For vendors, the practical pricing signal is that Carter's can fund enterprise programs when ROI is clear and ownership is aligned. Procurement will typically test security, integration effort, change management, legal terms, data handling, and measurable impact before a broad rollout.
Who leads Carter's?
Carter's is led by Sharon Price John, with senior executives responsible for finance, operations, technology, brand, legal, investor relations, or business-unit execution.
- Sharon Price JohnChief Executive Officer and PresidentCEO effective June 15, 2026Former Build-A-Bear CEO appointed to lead brand and retail turnaround.
- Richard F. WestenbergerChief Financial Officer and Chief Operating OfficerCFO/COOLed as interim CEO during the 2026 transition and owns finance and operations.
- Gretchen W. ScharNon-Executive ChairChair since May 2026Provides board leadership after serving in senior finance roles.
- Brian LynchPresident, Carter's RetailRetail leaderSupports store and direct-to-consumer execution.
How do you contact Carter's's leadership?
Carter's publishes investor relations, media, customer, or corporate contact routes, but this profile does not present guessed executive emails as verified. Use the official contact page, investor relations route, or procurement/business-owner path for outreach.
Public contact route; personal executive email format not verified- Richard F. WestenbergerChief Financial Officer and Chief Operating OfficerUse official investor/contact page
How much funding has Carter's raised?
Carter's is a public company, so the relevant capital lens is Public company; NYSE: CRI, not a current venture funding total.
Carter's does not have a current venture-round history to track like a private startup. Its major capital milestones are founding, public listing, acquisitions or divestitures, debt and credit facilities, share repurchases or dividends where applicable, and operating cash flow generated from the business. The latest annual filing is the best source for current capitalization and financial scale.
The current operating scale is $2.95B FY2025 revenue. That scale matters more than a VC funding total because budgets are allocated through annual planning, capital committees, procurement, and business-unit initiatives. Public status also means vendors can infer strategic priorities from earnings releases, annual reports, proxy materials, and investor presentations.
Seller signal: Carter's can buy substantial systems and services, but it will expect mature proof. Strong opportunities usually attach to a named executive priority, a measurable financial lever, and a rollout path that reduces operating risk.
How did Carter's get here?
Carter's reached its current scale through founding, expansion, public-market access, leadership changes, and recent operating milestones.
- 1865Carter's foundedThe children's apparel brand traces its roots to William Carter Company.
- 1993OshKosh B'gosh expands heritage positionOshKosh becomes a key children's apparel brand later acquired by Carter's.
- 2003IPOCarter's lists publicly.
- 2005OshKosh acquiredCarter's adds a second iconic children's brand.
- 2026Sharon Price John appointed CEOThe company announces a new CEO effective June 15, 2026.
- 2026FY2025 revenue reaches $2.95BThe annual filing shows retail, e-commerce, and wholesale scale.
Who are Carter's's competitors?
Carter's competes with category specialists, scaled public peers, and channel platforms that target similar customers, budgets, or operating workflows.
- Children's PlaceChildren's apparel specialty retailer.
- GapApparel retailer with Baby Gap and kids categories.
- TargetMass retailer with Cat & Jack and broad kids apparel.
- WalmartMass retailer competing in baby and kids apparel.
- Hanna AnderssonPremium children's apparel brand with direct-to-consumer focus.
Carter's — frequently asked questions
