What is Booking Holdings?
Online travel and reservations company with $26.9B 2025 revenue, headquartered in Norwalk, Connecticut.
- Category
- Online travel and reservations
- Headquarters
- Norwalk, Connecticut
- Founded
- 1997
- Employees
- Approximately 24,000
- Total funding
- Public company; no venture funding profile
- Status
- NASDAQ: BKNG
What is Booking Holdings?
Booking Holdings is a public online travel and reservations company with $26.9B 2025 revenue. It operates at enterprise scale from Norwalk, Connecticut, serving customers through a large physical network, digital channels, and specialized operating teams.
Booking Holdings is a public online travel and reservations company headquartered in Norwalk, Connecticut. It owns Booking.com, Priceline, Agoda, KAYAK, OpenTable, and other travel brands that generated 1.235B room nights and $186.1B gross bookings in 2025, and its latest public reporting shows $26.9B 2025 revenue with Approximately 24,000 employees or team members.
The company sells and operates across Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com, with buyers, customers, or partners distributed across a large physical and digital operating footprint. Its market position is shaped by network density, brand trust, operational reliability, pricing discipline, loyalty or contract economics, and the ability to coordinate frontline operations with enterprise technology.
For B2B sellers, Booking Holdings is a sophisticated enterprise account rather than a single-department buyer. The strongest motions usually attach to financeable outcomes: better uptime, lower claims or disruption, higher conversion, stronger yield management, faster support, safer operations, more resilient infrastructure, or cleaner data for planning and compliance.
What does Booking Holdings offer?
Booking Holdings offers Booking.com, Priceline, Agoda, KAYAK, OpenTable and related services for consumers, businesses, partners, or asset owners.
- Booking.com· Offering
- Priceline· Offering
- Agoda· Offering
- KAYAK· Offering
- OpenTable· Offering
- Rentalcars.com· Offering
- Flights· Offering
- Payments and fintech· Offering
How does Booking Holdings make money?
Booking Holdings makes money through merchant travel bookings, agency commissions, advertising and metasearch, restaurant reservations, payments, fintech products, and supplier marketplace services.
Booking Holdings makes money through merchant travel bookings, agency commissions, advertising and metasearch, restaurant reservations, payments, fintech products, and supplier marketplace services. The company does not have SaaS-style seat tiers; customer prices are transaction, contract, location, or itinerary dependent and are governed by agency commissions, merchant margin, advertising fees, metasearch cost-per-click economics, payments spread, restaurant subscription and per-cover fees, and property partner commercial terms.
Growth is driven by volume, mix, pricing power, capacity utilization, network efficiency, loyalty or contract retention, digital conversion, partner economics, and disciplined capital spending. Because Booking Holdings has public-company scale, small improvements in conversion, asset turns, labor productivity, maintenance, claims, fraud, energy, procurement, or customer retention can be financially meaningful.
Budget owners tend to fund technology when it improves measurable operating KPIs or protects the customer experience. Vendor positioning should map to the buyer's P&L: revenue management, throughput, automation, risk reduction, uptime, compliance, cybersecurity, customer data, workforce productivity, and integration with existing operational systems.
Who leads Booking Holdings?
Booking Holdings is led by Glenn Fogel, President and Chief Executive Officer, with finance, operating, commercial, and technology leaders managing the core enterprise buying centers.
- Glenn FogelPresident and Chief Executive OfficerCEO since 2017Leads connected-trip, AI, and payments strategy.
- Ewout SteenbergenExecutive Vice President and Chief Financial OfficerCFO since 2024Owns finance, capital allocation, and investor communication.
- Rob FrancisChief Technology OfficerCTO since 2022Leads platform, AI, and engineering priorities.
- Ram PapatlaVice President, Global FlightsSenior product leaderKey executive for flights and connected-trip expansion.
How do you contact Booking Holdings's leadership?
Booking Holdings publishes investor, media, customer, or partner contact routes, but a verified personal executive email pattern is not public. Use the official contact route shown here and avoid treating any inferred personal address as verified.
No verified public personal-executive email format; use ir@bookingholdings.comHow much funding has Booking Holdings raised?
Booking Holdings is a public company (NASDAQ: BKNG) and is not best described by venture funding raised.
Booking Holdings is a mature public company, not a venture-backed startup with priced seed, Series A, or late-stage private rounds. Its relevant capital history is public equity, debt markets, operating cash flow, lease or equipment finance, and acquisition financing rather than disclosed VC funding.
The major capital milestones are: 1997 Priceline founded (Internet travel startup launch); 1999 IPO (Public-market financing during dot-com era); 2005 Booking.com acquisition (European agency model becomes growth engine); 2018 Booking Holdings rename (Portfolio identity reflects global travel brands); 2025 $26.9B revenue (Cash-generative public platform funds AI, payments, and buybacks). As of June 2026, the most useful buyer signal is not a private valuation but $26.9B 2025 revenue, NASDAQ: BKNG, and the scale of its ongoing capital program.
For sellers, this means budget exists but is governed by mature procurement, security, compliance, integration, finance, and operating-leader review. Winning opportunities need to connect to measurable revenue lift, yield, service reliability, productivity, customer experience, regulatory compliance, asset utilization, or cost reduction.
How did Booking Holdings get here?
Booking Holdings reached its current scale through founding, network expansion, public-market access, acquisitions or strategic shifts, and recent public-company execution.
- 1997Priceline foundedPriceline founded helped shape Booking Holdings's current market position.
- 1999Priceline IPOPriceline IPO helped shape Booking Holdings's current market position.
- 2005Booking.com acquiredBooking.com acquired helped shape Booking Holdings's current market position.
- 2018Priceline Group renamed Booking HoldingsPriceline Group renamed Booking Holdings helped shape Booking Holdings's current market position.
- 2023Generative AI trip planner features roll outGenerative AI trip planner features roll out helped shape Booking Holdings's current market position.
- 2025Reports $186.1B gross bookings and $26.9B revenueReports $186.1B gross bookings and $26.9B revenue helped shape Booking Holdings's current market position.
Who are Booking Holdings's competitors?
Booking Holdings competes with large public and private operators that overlap in customers, routes, assets, channels, brands, or consumer travel demand.
- Expedia GroupExpedia Group competes with Booking Holdings for overlapping customers, lanes, travelers, owners, or discretionary spend, but differs by network footprint, brand mix, pricing model, or channel strategy.
- AirbnbAirbnb competes with Booking Holdings for overlapping customers, lanes, travelers, owners, or discretionary spend, but differs by network footprint, brand mix, pricing model, or channel strategy.
- Trip.com GroupTrip.com Group competes with Booking Holdings for overlapping customers, lanes, travelers, owners, or discretionary spend, but differs by network footprint, brand mix, pricing model, or channel strategy.
- TripadvisorTripadvisor competes with Booking Holdings for overlapping customers, lanes, travelers, owners, or discretionary spend, but differs by network footprint, brand mix, pricing model, or channel strategy.
- Google TravelGoogle Travel competes with Booking Holdings for overlapping customers, lanes, travelers, owners, or discretionary spend, but differs by network footprint, brand mix, pricing model, or channel strategy.
Booking Holdings — frequently asked questions
