What is Attentive?
AI-powered SMS, email, and mobile messaging platform for consumer brands.
- Category
- Marketing automation
- Headquarters
- New York, NY
- Founded
- 2016
- Employees
- 1,000+ estimated
- Total funding
- $860M+ to $922M reported
- Valuation
- $7B last primary
What is Attentive?
AI-powered SMS, email, and mobile messaging platform for consumer brands.
Attentive is aI-powered SMS, email, and mobile messaging platform for consumer brands. Public scale signal: third-party research reports more than $29B in customer revenue powered in the year ending September 2025. The company operates in Marketing automation, where product credibility, data quality, compliance, customer trust, and speed of execution shape the market.
This profile uses public sources as of June 2026 and avoids inventing private revenue, undisclosed pricing, office lists, personal emails, or internal vendor stacks. Sequoia provenance is included where Sequoia lists the company, published a company profile, or is named in a financing announcement.
For sellers, the practical read is that Attentive buys around its operating model: usage-based messaging platform contracts plus AI, channels, volume, support, and enterprise terms. Outreach should connect directly to executive priorities, measurable ROI, security review, and the teams that own the workflow.
What does Attentive offer?
Attentive offers SMS marketing, Email marketing, AI and automation, List growth, Deliverability and related workflows.
- SMS marketing· Messaging
- Email marketing· Messaging
- AI and automation· AI
- List growth· Acquisition
- Deliverability· Messaging infrastructure
- Segmentation· Data
- Commerce integrations· Ecommerce
How does Attentive make money?
Attentive monetizes through usage-based messaging platform contracts plus AI, channels, volume, support, and enterprise terms.
Attentive's public pricing view is: custom usage-based pricing by message volume, subscriber list size, channels, and AI products. Where list prices are not published, this profile treats pricing as custom rather than inferring hidden rates or contract values.
The business model is usage-based messaging platform contracts plus AI, channels, volume, support, and enterprise terms. Growth is driven by adoption, retention, usage expansion, product attach, geographic reach, and the ability to prove measurable customer value.
Seller signal: budget owners vary by purchase category, but finance, security, legal, procurement, product, engineering, operations, and the business sponsor usually need to align before larger contracts close.
Who leads Attentive?
Attentive is led by Brian Long with Andrew Jones and a scaling operating team.
- Brian LongCo-founder and executive leaderCo-founder since 2016Founding leader associated with strategy and growth.
- Andrew JonesCo-founderCo-founder since 2016Founding leader associated with product and company formation.
- Executive teamProduct, revenue, finance, legal, and operations leadersScaling teamKey owners for enterprise SaaS, messaging compliance, and customer growth.
How do you contact Attentive's leadership?
Attentive does not publish verified personal executive emails in the reviewed sources. Use official contact, demo, support, investor, or careers routes instead of guessed personal addresses.
Personal executive email format not verified; use official company routesHow much funding has Attentive raised?
Attentive's funding/status view is $860M+ to $922M reported; latest valuation/status is $7B last primary.
Attentive's disclosed capital history includes: 2016 Founded (Attentive is founded in New York.) Aug 2019 Series B (Attentive raises $40M led by Sequoia.) Jan 2020 Series C (Attentive raises $70M led by Sequoia and IVP, bringing total funding to $124M.) Sep 2020 Series D (Attentive raises $230M led by Coatue.) Jun 2021 Series E (Contrary reports a $470M Series E at an estimated $7B valuation.) 2025 Revenue impact scale (Third-party research reports more than $29B powered for customers in the year ending September 2025.)
The latest funding/status view is 2021 Series E; latest valuation/status is $7B last primary. If valuation is not disclosed, this profile says so rather than using secondary-market guesses. For public, acquired, or pre-IPO companies, status and operating scale can be more useful than old private round labels.
Seller signal: funding indicates potential operating capacity, but not automatic budget. Tie outreach to the initiatives named in the round, the company's current scale, and procurement maturity.
How did Attentive get here?
Attentive reached its current stage through founding, financing, product expansion, and market traction milestones.
- 2016FoundedAttentive is founded in New York.
- Aug 2019Series BAttentive raises $40M led by Sequoia.
- Jan 2020Series CAttentive raises $70M led by Sequoia and IVP, bringing total funding to $124M.
- Sep 2020Series DAttentive raises $230M led by Coatue.
- Jun 2021Series EContrary reports a $470M Series E at an estimated $7B valuation.
- 2025Revenue impact scaleThird-party research reports more than $29B powered for customers in the year ending September 2025.
Who are Attentive's competitors?
Attentive competes with category-specific vendors and adjacent platforms that solve parts of the same workflow.
- KlaviyoEmail, SMS, and customer data platform for ecommerce and consumer brands.
- PostscriptSMS marketing platform focused on Shopify and ecommerce brands.
- BrazeEnterprise customer engagement platform for cross-channel messaging.
- IterableCross-channel marketing automation platform for lifecycle teams.
- Customer.ioMessaging automation platform for email, push, SMS, and lifecycle journeys.
Attentive — frequently asked questions
