Who is the CEO of Apeel?

Luiz Beling is the CEO or primary public leadership signal.

Apeel was founded in 2012; listed leadership and founder signals are in the leadership block.

How many employees does Apeel have?

Public employee signal: ~130-500 reported depending source.

Who should you contact to sell into Apeel?

Use official contact routes first, then target the business owner for the relevant product, infrastructure, operations, or GTM need.

Apeel

Who are Apeel's decision-makers?

Apeel's decision-makers include Luiz Beling, James Rogers, and leaders across product, engineering, operations, finance, and GTM.

CEO: Luiz Beling
CTO/key exec: James Rogers
Founded: 2012
Employees: ~130-500 reported depending source
HQ: Goleta, CA
Notable: Plant-based protection for produce

Luiz BelingChief Executive OfficerCEO since 2024Appointed after leading major agribusiness operations; owns current operating reset.
James RogersFounder & Board memberFounder, since 2012Invented Apeel’s core shelf-life extension thesis and remains on the board.
Jenny DuCompany spokesperson / leadership signalPublic 2025 signalAddressed misinformation and product-safety messaging in trade coverage.
R&D and supply-chain leadershipScience and operationsCurrent leadership functionOwns formulation, produce programs, and retailer/supplier execution.

Who leads Apeel?

Luiz Beling is the primary CEO/founder leadership signal. James Rogers is the primary technical or key-executive signal. The leadership structure reflects the company’s stage and category rather than a broad public-company executive roster.

Who actually makes buying decisions at Apeel?

Buying decisions are likely shared across executive leadership, product/engineering, finance, security, operations, and customer-facing teams. Anything touching mission-critical workflows will require domain-specific technical review.

How is Apeel organized as it scales?

As Apeel scales, the organization is structured around product delivery, customer adoption, infrastructure or operations, and category-specific expertise. Vendors should expect more formal procurement as funding and customer scale increase.

As of June 2026.Sources:Pacific Coast Business Times CEO transition Apeel

Apeel — frequently asked questions

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