What is Amplitude?
AI analytics platform for product, growth, and digital-experience teams.
- Category
- Product analytics
- Headquarters
- San Francisco, CA
- Founded
- 2012
- Employees
- ~800 reported
- Total funding
- Public company; $336M raised before direct listing
- Status
- Public; use market status
What is Amplitude?
AI analytics platform for product, growth, and digital-experience teams.
Amplitude is aI analytics platform for product, growth, and digital-experience teams. Public scale signal: Q1 2026 revenue of $93.5M, ARR of $374M, and 727 customers above $100K ARR. The company operates in Product analytics, where product credibility, data quality, compliance, customer trust, and speed of execution shape the market.
This profile uses public sources as of June 2026 and avoids inventing private revenue, undisclosed pricing, office lists, personal emails, or internal vendor stacks. Sequoia provenance is included where Sequoia lists the company, published a company profile, or is named in a financing announcement.
For sellers, the practical read is that Amplitude buys around its operating model: subscription software priced by plan, usage, MTUs or events, enterprise features, support, and governance. Outreach should connect directly to executive priorities, measurable ROI, security review, and the teams that own the workflow.
What does Amplitude offer?
Amplitude offers Analytics, Session Replay, Experimentation, Feature Flags, Guides and Surveys and related workflows.
- Analytics· Product analytics
- Session Replay· Experience analytics
- Experimentation· Testing
- Feature Flags· Release management
- Guides and Surveys· User engagement
- Activation· Audience sync
- AI Feedback· AI analytics
How does Amplitude make money?
Amplitude monetizes through subscription software priced by plan, usage, MTUs or events, enterprise features, support, and governance.
Amplitude's public pricing view is: Starter is free; Plus starts at $49 per month when paid annually; Growth and Enterprise are custom. Where list prices are not published, this profile treats pricing as custom rather than inferring hidden rates or contract values.
The business model is subscription software priced by plan, usage, MTUs or events, enterprise features, support, and governance. Growth is driven by adoption, retention, usage expansion, product attach, geographic reach, and the ability to prove measurable customer value.
Seller signal: budget owners vary by purchase category, but finance, security, legal, procurement, product, engineering, operations, and the business sponsor usually need to align before larger contracts close.
Who leads Amplitude?
Amplitude is led by Spenser Skates with Curtis Liu and a scaling operating team.
- Spenser SkatesCo-founder and CEOCo-founder; CEO since founding eraPrimary executive for strategy and public-company narrative.
- Curtis LiuCo-founder and CTOCo-founder since 2012Technical co-founder associated with platform and engineering direction.
- Jeffrey WangCo-founderCo-founder since 2012Product and founding-team signal for company history.
- Thomas HansenPresidentExecutive teamPublicly cited executive for global growth and GTM execution.
How do you contact Amplitude's leadership?
Amplitude does not publish verified personal executive emails in the reviewed sources. Use official contact, demo, support, investor, or careers routes instead of guessed personal addresses.
Personal executive email format not verified; use official company routes- Investor relationsPublic-company investor contacthttps://investors.amplitude.com/investor-relations/
How much funding has Amplitude raised?
Amplitude's funding/status view is Public company; $336M raised before direct listing; latest valuation/status is Public; use market status.
Amplitude's disclosed capital history includes: 2012 Founded (Spenser Skates, Curtis Liu, and Jeffrey Wang found Amplitude.) 2018 Sequoia-led growth round (Amplitude raises $80M led by Sequoia and is reported around an $850M valuation.) 2021 Direct listing (Amplitude lists on Nasdaq under AMPL.) 2024-2026 AI-native expansion (Amplitude acquires multiple AI startups and expands AI analytics capabilities.) Q1 2026 Public scale update (Amplitude reports $93.5M quarterly revenue and $374M ARR.)
The latest funding/status view is 2021 direct listing; latest valuation/status is Public; use market status. If valuation is not disclosed, this profile says so rather than using secondary-market guesses. For public, acquired, or pre-IPO companies, status and operating scale can be more useful than old private round labels.
Seller signal: funding indicates potential operating capacity, but not automatic budget. Tie outreach to the initiatives named in the round, the company's current scale, and procurement maturity.
How did Amplitude get here?
Amplitude reached its current stage through founding, financing, product expansion, and market traction milestones.
- 2012FoundedSpenser Skates, Curtis Liu, and Jeffrey Wang found Amplitude.
- 2018Sequoia-led growth roundAmplitude raises $80M led by Sequoia and is reported around an $850M valuation.
- 2021Direct listingAmplitude lists on Nasdaq under AMPL.
- 2024-2026AI-native expansionAmplitude acquires multiple AI startups and expands AI analytics capabilities.
- Q1 2026Public scale updateAmplitude reports $93.5M quarterly revenue and $374M ARR.
Sources:Sequoia Amplitude profile
Who are Amplitude's competitors?
Amplitude competes with category-specific vendors and adjacent platforms that solve parts of the same workflow.
- MixpanelProduct analytics specialist with event analytics and experimentation workflows.
- PostHogOpen-source product analytics suite with feature flags, replay, and warehouse-native options.
- PendoProduct experience platform focused on analytics, guides, and in-app engagement.
- Heap by ContentsquareAutocapture analytics and digital experience analytics under Contentsquare.
- Google AnalyticsBroad web analytics with strong marketing measurement footprint.
Amplitude — frequently asked questions
