What is Wix?
Wix is a website creation and commerce software company serving IT, operations, finance, product, and go-to-market teams.
- Category
- Website creation and commerce software
- Headquarters
- Tel Aviv, Israel
- Founded
- See company profile and filings
- Employees
- Mid-market / scaled operating company
- Total funding
- Public company
- Status
- Public company; Nasdaq: WIX
What is Wix?
Wix is a website creation and commerce software company headquartered in Tel Aviv, Israel.
Wix operates in website creation and commerce software and has reached a scaled mid-market profile rather than an early startup footprint. Its official site and investor/company materials position the business around Website builder, Wix Studio, E-commerce, with customers using the company for repeatable operating workflows rather than one-off projects.
For sellers, Wix is useful to profile because the buying center is large enough to include specialized finance, IT, operations, procurement, and line-of-business owners. The company status is Public company; Nasdaq: WIX, so the best live signals are current company announcements, investor materials where available, hiring patterns, product launches, and partner ecosystem activity.
What does Wix offer?
Wix's profile centers on Website builder, Wix Studio, E-commerce, Bookings.
- Website builder· Website creation and commerce software
- Wix Studio· Website creation and commerce software
- E-commerce· Website creation and commerce software
- Bookings· Website creation and commerce software
- Payments· Website creation and commerce software
- Marketing tools· Website creation and commerce software
How does Wix make money?
Wix makes money through commercial activity tied to website creation and commerce software.
Wix monetizes through the commercial model common to website creation and commerce software: a mix of product sales, subscriptions, usage, services, channel programs, or transaction volume depending on the operating unit. Public list pricing is not always available, so enterprise buyers usually evaluate packaging, contract scope, geographic coverage, implementation services, and support commitments.
The practical growth levers are account expansion, new product attach, channel reach, retention, and operational efficiency. For outbound teams, that means relevant sales angles usually connect to productivity, integration, compliance, data quality, margin improvement, customer experience, or faster execution across distributed teams.
Who leads Wix?
Wix's named executives should be verified on the official leadership or investor-relations page before outreach.
- Wix executive leadershipExecutive leadership teamCurrent as of June 2026Use the official leadership, governance, or investor-relations page for current named executives before outreach.
- Wix finance leadershipFinance / CFO organizationCurrent as of June 2026Often owns investor communication, procurement governance, and budget discipline.
- Wix technology or operations leadershipTechnology, product, operations, or security leadershipCurrent as of June 2026Likely stakeholder group for software, infrastructure, data, workflow, and operational-improvement purchases.
How do you contact Wix's leadership?
Wix should be contacted through official investor, media, partner, support, or sales routes unless a named executive publishes a direct address.
contact via https://www.wix.comHow is Wix funded?
Wix's current status is Public company; Nasdaq: WIX.
Wix's current capital profile is best understood through its current status: Public company; Nasdaq: WIX. If the company is public, the relevant financing signals are annual reports, quarterly results, debt disclosures, buybacks, acquisitions, and capital allocation commentary rather than venture rounds.
If the company is private or recently acquired, the important seller signal is ownership context: sponsors or strategic owners often push standardization, operating metrics, procurement discipline, and integration work. In either case, budget timing should be inferred from current company announcements, earnings materials, product launches, hiring, and strategic initiatives rather than stale funding databases.
How did Wix get here?
Wix's history should be read through founding, scale-up, public/private ownership, and current product or market focus.
- FoundingWix is foundedThe company begins building in website creation and commerce software.
- Scale-upCommercial footprint expandsWix broadens its product, customer, or geographic reach.
- Capital marketsPublic company; Nasdaq: WIXOwnership and financing context shapes procurement, reporting, and operating priorities.
- 2025Mid-market operating profileThe company operates with specialized teams and repeatable buying centers.
- June 2026Current profile refreshedProfile generated from official domain, current status, and public source references.
Who are Wix's competitors?
Wix competes with larger platform incumbents and focused specialists in website creation and commerce software.
- SalesforceLarger enterprise SaaS platform competing for workflow and customer-system budgets.
- ServiceNowEnterprise workflow platform with deeper IT and service-management footprint.
- MicrosoftBundled productivity, collaboration, identity, and cloud platform competitor.
- OracleLarge enterprise software and cloud provider with ERP, CX, and database reach.
- WorkdayEnterprise HCM and finance platform competing for back-office transformation budgets.
Wix — frequently asked questions
