What is Texas Roadhouse?
High-volume casual dining company behind Texas Roadhouse, Bubba's 33, and Jaggers, known for steaks, made-from-scratch sides, and operator-led execution.
- Category
- Steakhouse and casual dining
- Headquarters
- Louisville, KY
- Founded
- 1993
- Employees
- ~91,000
- Total funding
- Public company; IPO in 2004; no current VC funding history
- Status
- Public company; Nasdaq: TXRH
What is Texas Roadhouse?
Texas Roadhouse is a public steakhouse and casual dining company with Nearly $5.9B 2025 revenue. It operates scaled brands, channels, operations, and customer relationships that make it an enterprise buyer rather than a startup-style account.
Texas Roadhouse operates in steakhouse and casual dining with headquarters in Louisville, KY. It reported Nearly $5.9B 2025 revenue, and its scale comes from a portfolio of owned brands, manufacturing or restaurant operations, national accounts, distributors, franchisees, retailers, and digital channels.
The business is built around repeat consumer occasions: the company manages brand equity, pricing, innovation, supply chain, trade promotion, quality, food safety, and channel execution at enterprise scale. Its core products include Texas Roadhouse restaurants, Bubba's 33, Jaggers, To-go and digital ordering, Franchising and international stores, and additional category extensions.
For sellers, Texas Roadhouse is a process-driven buyer. Strong entry points are tied to revenue growth management, retail or restaurant execution, supply chain resilience, manufacturing productivity, cybersecurity, data quality, digital commerce, loyalty, sustainability, and measurable margin improvement.
What does Texas Roadhouse offer?
Texas Roadhouse offers products and services across steakhouse and casual dining, including Texas Roadhouse restaurants, Bubba's 33, Jaggers, To-go and digital ordering.
- Texas Roadhouse restaurants· Steakhouse
- Bubba's 33· Sports restaurant
- Jaggers· Fast casual
- To-go and digital ordering· Off-premise
- Franchising and international stores· Development
- Retail cinnamon butter· Retail extension
How does Texas Roadhouse make money?
Texas Roadhouse makes money from scaled consumer demand, customer relationships, and branded product or restaurant economics rather than a fixed subscription price list.
Texas Roadhouse makes money through branded product sales, restaurant royalties, company-operated revenue, licensing, foodservice, or customer-specific commercial contracts depending on the business line. It does not publish simple SaaS-style pricing tiers; pricing is set by SKU, pack size, menu item, channel, retailer, distributor, franchise agreement, promotion, commodity costs, and geography.
Growth is driven by volume, price/mix, innovation, distribution, new restaurants or customers, premiumization, digital ordering where relevant, productivity, and portfolio management. The most important economic levers are gross margin, trade or franchise economics, input costs, labor and logistics, advertising, procurement, and working capital.
Vendors should map proposals to the budget owner. Brand and shopper teams buy media and insights, supply chain buys planning and automation, IT buys security and data platforms, procurement manages vendor terms, and finance scrutinizes payback against category growth or operating leverage.
Who leads Texas Roadhouse?
Texas Roadhouse is led by Jerry Morgan, with finance, operations, technology, commercial, and brand leaders running the major buying centers.
- Jerry MorganChief Executive OfficerCEO since 2021Leads brand operations, development, and guest experience.
- Keith HumpichInterim Chief Financial OfficerInterim CFO since June 2025Leads finance on an interim basis after Chris Monroe's departure.
- Gina TobinPresidentSenior leadership teamSupports operations and brand execution.
- Doug ThompsonChief Operating OfficerSenior leadership teamLeads restaurant operations and field execution.
How do you contact Texas Roadhouse's leadership?
Texas Roadhouse publishes investor, media, supplier, or customer contact channels, but does not publish a verified personal executive email pattern. Use official channels such as investorrelations@texasroadhouse.com or the company contact page rather than guessed personal addresses.
investorrelations@texasroadhouse.com is a public or role-based company contact; personal executive email format not verifiedHow much funding has Texas Roadhouse raised?
Texas Roadhouse is not VC-backed; Public company; IPO in 2004; no current VC funding history. Its current capital profile is Public company; Nasdaq: TXRH.
Texas Roadhouse is a mature public company, not a venture-backed startup. Its capital profile is defined by Public company; Nasdaq: TXRH, public-market access, operating cash flow, debt capacity, dividends or repurchases where applicable, and portfolio investment rather than priced private rounds.
The relevant capital milestones are founding, public listing or spin-off, major acquisitions, divestitures, and current shareholder-return capacity. For Texas Roadhouse, the current fact base includes Nearly $5.9B 2025 revenue, 2025 all three brands delivered positive sales and traffic growth, and Public company; Nasdaq: TXRH as of June 2026.
Seller signal: this is a scaled enterprise buyer, but budget is not automatic. The best commercial case connects to strategic initiatives, payback, risk reduction, service reliability, compliance, or growth in the company's largest brands and operating segments.
How did Texas Roadhouse get here?
Texas Roadhouse reached its current scale through brand building, public-market capital, M&A or spin-offs, and operating execution.
- 1993Company foundedKent Taylor opens the first Texas Roadhouse in Clarksville, Indiana.
- 2004IPOTexas Roadhouse becomes a public company.
- 2013Bubba's 33 launchedThe company starts its sports restaurant concept.
- 2014Jaggers launchedTexas Roadhouse tests a fast-casual concept.
- 2025Nearly $5.9B revenueAll three brands deliver positive sales and traffic growth.
- 2026Continued expansionThe company continues domestic and international restaurant openings.
Who are Texas Roadhouse's competitors?
Texas Roadhouse competes with other scaled consumer, restaurant, beverage, food, or household-products companies for consumer occasions, shelf space, franchise economics, supply chain, and digital engagement.
- Darden RestaurantsCompetes through LongHorn Steakhouse and other full-service brands.
- Bloomin' BrandsCompetes through Outback Steakhouse.
- Brinker InternationalCompetes through Chili's and Maggiano's.
- The Cheesecake FactoryCompetes in high-volume casual dining.
- Dine BrandsCompetes through Applebee's and IHOP occasions.
- LongHorn SteakhouseDarden-owned steakhouse chain competing for casual dining and steak occasion traffic.
Texas Roadhouse — frequently asked questions
