What is Sprout Social?
Social media management, analytics, listening, and advocacy platform for brands.
- Category
- Social media management software
- Headquarters
- Chicago, IL
- Founded
- 2010
- Employees
- Approximately 1,300
- Revenue
- $457.5M FY2025 revenue; Q1 2026 revenue $121.5M
- Status
- Public company (Nasdaq: SPT)
What is Sprout Social?
Sprout Social is a social media management software company with $457.5M FY2025 revenue; Q1 2026 revenue $121.5M. Its current status is Public company (Nasdaq: SPT).
Sprout Social is a social media management software company headquartered in Chicago, IL. Sprout Social helps brands publish, engage, analyze, listen, manage reviews, and run social care and influencer workflows across major social networks. As of June 2026, the most useful scale markers are $457.5M FY2025 revenue; Q1 2026 revenue $121.5M, Approximately 1,300 employees, and status as Public company (Nasdaq: SPT).
Its product surface includes Publishing, Engagement, Analytics, Listening, Employee Advocacy, and the buyer is usually a functional operating team rather than a single software administrator. Mid-market and enterprise brands, agencies, and public-sector organizations. For sellers, the account should be mapped by workflow: product owners, finance, security, procurement, IT, and the executive sponsor will care about different parts of the platform and business case.
What does Sprout Social offer?
Sprout Social's main offerings include Publishing, Engagement, Analytics, Listening, Employee Advocacy, Reviews.
- Publishing· Core
- Engagement· Core
- Analytics· Adjacent
- Listening· Adjacent
- Employee Advocacy· Adjacent
- Reviews· Adjacent
- Influencer Marketing· Adjacent
How does Sprout Social make money?
Sprout Social monetizes through seat-based subscriptions, premium modules for listening/advocacy/influencer workflows, support, and enterprise governance.
Sprout Social makes money from seat-based subscriptions, premium modules for listening/advocacy/influencer workflows, support, and enterprise governance. Growth is driven by new customers, expansion into more modules, usage or seat growth, retention, and the company's ability to prove measurable workflow ROI.
Published pricing includes Standard around $199 per seat/month, Professional around $299, Advanced around $399, and Enterprise custom. Public pricing, where available, is only the entry point; larger customers usually negotiate around volume, service levels, implementation, security, data, and renewal terms.
For sales teams, that means discovery should connect to a revenue or cost line the company already manages: attach rate, workflow automation, compliance risk, support burden, cloud cost, data quality, productivity, or customer retention.
Who leads Sprout Social?
Sprout Social is led by Ryan Barretto, with finance, product, technology, and operating leaders supporting the company.
- Ryan BarrettoChief Executive OfficerCEO since 2024Leads Sprout's execution after succeeding co-founder Justyn Howard.
- Justyn HowardCo-founder and Executive ChairFounder since 2010Founder and long-time CEO who remains board and strategy leader.
- Joe Del PretoChief Financial OfficerCFOLeads finance and investor relations.
- Aaron RankinCo-founder and Chief Technology OfficerCo-founder since 2010Leads technology and engineering direction.
How do you contact Sprout Social's leadership?
Sprout Social publishes official routing contacts; personal executive emails are not treated as verified unless published by the company.
Official routing: ir@sproutsocial.com; personal executive format not verifiedHow much funding has Sprout Social raised?
Sprout Social's current capital status is Public company; IPO in 2019; latest valuation/status is Public market capitalization varies.
Sprout Social's capital history is best understood through public-market or acquisition events rather than a current private venture-round ladder. The current status is Public company (Nasdaq: SPT); the latest scale marker is $457.5M FY2025 revenue; Q1 2026 revenue $121.5M; and the valuation/status signal is Public market capitalization varies.
Major capital milestones include: 2019 IPO (Sprout Social becomes public after private growth funding.) 2025 FY2025 annual results ($457.5 million revenue provides the latest full-year scale.) 2026 Q1 2026 results ($121.5 million Q1 revenue and RPO growth form current public-market signals.) This profile does not invent private valuations where the relevant current signal is public trading, a completed take-private, or a strategic acquisition.
For sellers, funding status is a procurement signal. Public or newly private software companies can have meaningful budgets, but larger purchases still require a sponsor, security review, procurement process, finance approval, and a business case tied to an active operating priority.
How did Sprout Social get here?
Sprout Social's path runs through founding, platform expansion, public-market or transaction milestones, and current operating scale.
- 2010FoundedSprout Social is founded in Chicago.
- 2019IPOSprout Social lists publicly on Nasdaq under SPT.
- 2022Employee advocacy acquisitionSprout expands advocacy capabilities through acquisitions and product development.
- 2024CEO transitionRyan Barretto becomes CEO and Justyn Howard becomes Executive Chair.
- 2025FY2025 revenueSprout Social reports $457.5 million of annual revenue.
- 2026Q1 2026 updateSprout reports $121.5 million Q1 revenue and updated FY2026 outlook.
Who are Sprout Social's competitors?
Sprout Social competes with focused category vendors, suite incumbents, and workflow platforms that overlap with its buyer surface.
- HootsuiteSocial media management platform with broad SMB and enterprise adoption.
- SprinklrEnterprise customer experience and social suite with large global-brand footprint.
- LaterSocial publishing and influencer-marketing platform with creator and SMB strength.
- BrandwatchSocial listening and consumer intelligence platform.
- BufferLightweight social publishing and analytics platform for smaller teams.
- MeltwaterMedia intelligence and social listening platform for comms and PR teams.
Sprout Social — frequently asked questions
