What is RE/MAX Holdings?
Real estate and mortgage franchising company with $325.7M 2025 revenue and global real estate franchise network with RE/MAX brokerages, Motto Mortgage, and wemlo mortgage-processing services.
- Category
- Real estate and mortgage franchising
- Headquarters
- Denver, CO
- Founded
- 1973
- Employees
- Approximately 550 corporate employees; global franchise network
- Total funding
- Public company; no active VC funding profile
- Status
- NYSE: RMAX; public company
What is RE/MAX Holdings?
RE/MAX Holdings is a real estate and mortgage franchising company headquartered in Denver, CO. Its latest public scale signal is $325.7M 2025 revenue.
RE/MAX Holdings operates in real estate and mortgage franchising and serves franchisees, brokers, agents, mortgage franchisees, loan originators, and homebuyers and sellers served by the network. As of June 2026, the most durable scale signal is $325.7M 2025 revenue, with Approximately 550 corporate employees; global franchise network and a platform spanning RE/MAX franchise, Motto Mortgage, wemlo, Agent technology, Broker tools. The company should be evaluated through public filings, investor relations material, and official leadership pages rather than private-market funding databases.
The operating footprint combines local market execution with centralized technology, data, finance, compliance, and procurement functions. For vendors, the strongest buying motion maps to business units that own measurable outcomes: revenue conversion, transaction throughput, servicing quality, risk, data quality, customer acquisition cost, or operating expense.
Because RE/MAX Holdings is a public company, seller research should focus on disclosed segment performance, leadership changes, acquisition history, office footprint, and the systems behind regulated or transaction-heavy workflows. global real estate franchise network with RE/MAX brokerages, Motto Mortgage, and wemlo mortgage-processing services gives the account enough complexity for enterprise selling, but buying cases still need a direct line to reported operating metrics.
What does RE/MAX Holdings offer?
RE/MAX Holdings offers RE/MAX franchise, Motto Mortgage, wemlo, Agent technology, Broker tools, Brand marketing and related services for franchisees, brokers, agents, mortgage franchisees, loan originators, and homebuyers and sellers served by the network.
- RE/MAX franchise· Offering
- Motto Mortgage· Offering
- wemlo· Offering
- Agent technology· Offering
- Broker tools· Offering
- Brand marketing· Offering
- Recruiting programs· Offering
- Training· Offering
How does RE/MAX Holdings make money?
RE/MAX Holdings earns franchise fees, continuing franchise royalties, broker fees, technology and marketing fees, Motto Mortgage franchise economics, and wemlo processing revenue.
RE/MAX Holdings earns franchise fees, continuing franchise royalties, broker fees, technology and marketing fees, Motto Mortgage franchise economics, and wemlo processing revenue. The most important unit economics are not generic subscription seats; they are the reported revenue, margin, transaction, credit, servicing, premium, fee, or portfolio metrics tied to the company's segment disclosures.
Franchise economics are contract-based and include initial franchise fees, recurring broker and agent fees, percentage royalties, technology fees, and mortgage-franchise fees rather than a single public SaaS price. Growth is driven by a mix of demand generation, pricing discipline, conversion, retention, risk management, lower fulfillment cost, better data, and channel productivity. In the current rate and housing environment, operating leverage and balance-sheet discipline matter alongside top-line growth.
For B2B sellers, budget opens fastest where the product improves a metric management already reports or discusses with investors. Strong cases quantify faster close cycles, better lead conversion, lower servicing cost, higher agent or borrower productivity, reduced compliance risk, improved data quality, or more resilient infrastructure.
Who leads RE/MAX Holdings?
RE/MAX Holdings is led by Erik Carlson, Chief Executive Officer, with finance, operations, technology, and business-unit leaders shaping major buying decisions.
- Erik CarlsonChief Executive OfficerCEO since 2023Leads RE/MAX Holdings and the franchise growth agenda.
- Karri CallahanChief Financial OfficerLongtime finance leaderLeads finance, reporting, and investor relations.
- Chris LimPresident, RE/MAXPromoted in 2026Owns RE/MAX brand growth and agent network priorities.
- Grady LigonChief Information OfficerTechnology leaderLeads enterprise technology and data platforms.
How do you contact RE/MAX Holdings's leadership?
RE/MAX Holdings publishes company-level investor, media, or corporate contact routes, but the reviewed sources do not establish personal executive emails as the official way to reach leaders. Use the public contact route listed here and treat any inferred personal address as unverified unless the company publishes it.
investorrelations@remax.com; personal executive email format not verifiedHow much funding has RE/MAX Holdings raised?
RE/MAX Holdings is best understood through public-company capital markets, not an active venture funding profile.
RE/MAX Holdings is a public company, so the relevant capital profile is public equity, operating cash flow, debt, acquisitions, share repurchases, dividends where applicable, and strategic transactions rather than seed or Series A through Series D rounds. The major capital events are: 1973 Founded (Dave and Gail Liniger start RE/MAX in Denver.); 2013 IPO (RE/MAX Holdings lists publicly.); 2016 Motto Mortgage launches (The company enters mortgage brokerage franchising.); 2020 wemlo acquisition (RE/MAX adds mortgage-processing technology.); 2025 $325.7M revenue (Annual revenue reported in the 2025 Form 10-K.).
The latest durable capital signal is 2025 $325.7M revenue: Annual revenue reported in the 2025 Form 10-K.. Daily market capitalization changes, so this profile uses status, filing data, revenue scale, and announced strategic transactions as the more stable view.
For sellers, the funding implication is mature buying capacity with mature controls. Expect procurement, security, legal, compliance, finance, and business-unit review, and anchor the case to revenue growth, risk reduction, transaction conversion, servicing efficiency, claims or credit quality, or operating-cost savings.
How did RE/MAX Holdings get here?
RE/MAX Holdings's history is defined by founding, public-market or strategic capital events, product expansion, and current operating scale.
- 1973FoundedRE/MAX begins as a broker/agent franchise model.
- 1990sInternational growthBrand expands outside the United States.
- 2013NYSE listingRE/MAX Holdings becomes public.
- 2016Motto MortgageMortgage franchise brand launches.
- 2023CEO transitionErik Carlson becomes CEO.
- 2026Growth resetManagement emphasizes franchise productivity and recruiting.
Who are RE/MAX Holdings's competitors?
RE/MAX Holdings competes with public and private companies that target similar customers, workflows, or transaction economics.
RE/MAX Holdings — frequently asked questions
