What is Redfin?
Residential brokerage and real estate search company with $1.100B 2024 revenue before acquisition and national brokerage, home-search site, rentals marketplace, title, mortgage referral, and agent network now integrated with Rocket.
- Category
- Residential brokerage and real estate search
- Headquarters
- Seattle, WA
- Founded
- 2004
- Employees
- Approximately 4,700 before Rocket integration
- Total funding
- Former public company; acquired/combined
- Status
- Former NASDAQ: RDFN; acquired by Rocket July 2025
What is Redfin?
Redfin is a residential brokerage and real estate search company headquartered in Seattle, WA. Its latest public scale signal is $1.100B 2024 revenue before acquisition.
Redfin operates in residential brokerage and real estate search and serves homebuyers, sellers, renters, Redfin agents, partner agents, landlords, and mortgage shoppers. As of June 2026, the most durable scale signal is $1.100B 2024 revenue before acquisition, with Approximately 4,700 before Rocket integration and a platform spanning Home search, Redfin brokerage, Redfin Premier, Rentals, Partner agents. The company should be evaluated through public filings, investor relations material, and official leadership pages rather than private-market funding databases.
The operating footprint combines local market execution with centralized technology, data, finance, compliance, and procurement functions. For vendors, the strongest buying motion maps to business units that own measurable outcomes: revenue conversion, transaction throughput, servicing quality, risk, data quality, customer acquisition cost, or operating expense.
Because Redfin is no longer a standalone listed company, seller research should focus on disclosed segment performance, leadership changes, acquisition history, office footprint, and the systems behind regulated or transaction-heavy workflows. national brokerage, home-search site, rentals marketplace, title, mortgage referral, and agent network now integrated with Rocket gives the account enough complexity for enterprise selling, but buying cases still need a direct line to reported operating metrics.
What does Redfin offer?
Redfin offers Home search, Redfin brokerage, Redfin Premier, Rentals, Partner agents, Title and escrow and related services for homebuyers, sellers, renters, Redfin agents, partner agents, landlords, and mortgage shoppers.
- Home search· Offering
- Redfin brokerage· Offering
- Redfin Premier· Offering
- Rentals· Offering
- Partner agents· Offering
- Title and escrow· Offering
- Redfin Estimate· Offering
- Rocket Mortgage integration· Offering
How does Redfin make money?
Redfin historically monetized brokerage commissions, partner-agent referral fees, rentals advertising, title, and mortgage-related services; after July 2025 it operates inside Rocket's end-to-end homeownership platform.
Redfin historically monetized brokerage commissions, partner-agent referral fees, rentals advertising, title, and mortgage-related services; after July 2025 it operates inside Rocket's end-to-end homeownership platform. The most important unit economics are not generic subscription seats; they are the reported revenue, margin, transaction, credit, servicing, premium, fee, or portfolio metrics tied to the company's segment disclosures.
Consumer brokerage economics are transaction-based; listing and buyer-agent commissions vary by market and service level, while rentals advertising and partner programs are contracted products. Growth is driven by a mix of demand generation, pricing discipline, conversion, retention, risk management, lower fulfillment cost, better data, and channel productivity. In the current rate and housing environment, operating leverage and balance-sheet discipline matter alongside top-line growth.
For B2B sellers, budget opens fastest where the product improves a metric management already reports or discusses with investors. Strong cases quantify faster close cycles, better lead conversion, lower servicing cost, higher agent or borrower productivity, reduced compliance risk, improved data quality, or more resilient infrastructure.
Who leads Redfin?
Redfin is led by Varun Krishna, Rocket Companies CEO and interim Redfin CEO, with finance, operations, technology, and business-unit leaders shaping major buying decisions.
- Varun KrishnaRocket Companies CEO and interim Redfin CEOInterim Redfin CEO since January 2026Leads Rocket's integrated homeownership platform including Redfin.
- Glenn KelmanFounder and former CEO / advisorCEO from 2005 to January 2026Built Redfin's online brokerage and transitioned after the Rocket acquisition.
- Brian BrownPresident, CFO and Treasurer, Rocket CompaniesRocket CFO since 2022; President since 2026Owns finance and integration priorities across Rocket, Redfin, and Mr. Cooper.
- Jay BrayPresident and CEO, Rocket MortgageJoined Rocket from Mr. Cooper in 2025Leads mortgage operations that connect to Redfin demand.
How do you contact Redfin's leadership?
Redfin publishes company-level investor, media, or corporate contact routes, but the reviewed sources do not establish personal executive emails as the official way to reach leaders. Use the public contact route listed here and treat any inferred personal address as unverified unless the company publishes it.
press@redfin.com; personal executive email format not verifiedHow much funding has Redfin raised?
Redfin is best understood through public-company capital markets, not an active venture funding profile.
Redfin is a former standalone public company in this directory batch, so the relevant capital profile is public equity, operating cash flow, debt, acquisitions, share repurchases, dividends where applicable, and strategic transactions rather than seed or Series A through Series D rounds. The major capital events are: 2004 Founded (Redfin starts as an online real estate brokerage.); 2017 IPO (Redfin lists on Nasdaq.); 2024 $1.100B revenue (Final full-year standalone revenue before the Rocket transaction.); 2025 $1.75B Rocket agreement (Rocket agrees to acquire Redfin in an all-stock transaction.); 2025-07-01 Acquisition closes (Rocket completes the acquisition and Redfin common stock is suspended.); 2026 Leadership transition (Varun Krishna becomes interim Redfin CEO as Glenn Kelman steps down.).
The latest durable capital signal is 2026 Leadership transition: Varun Krishna becomes interim Redfin CEO as Glenn Kelman steps down.. Daily market capitalization changes, so this profile uses status, filing data, revenue scale, and announced strategic transactions as the more stable view.
For sellers, the funding implication is mature buying capacity with mature controls. Expect procurement, security, legal, compliance, finance, and business-unit review, and anchor the case to revenue growth, risk reduction, transaction conversion, servicing efficiency, claims or credit quality, or operating-cost savings.
How did Redfin get here?
Redfin's history is defined by founding, public-market or strategic capital events, product expansion, and current operating scale.
- 2004Company foundedRedfin begins building a brokerage around online search.
- 2017Public listingRedfin becomes a Nasdaq-listed company.
- 2021Rentals expansionRedfin expands rental search exposure.
- 2024Final standalone yearRedfin reports $1.100B revenue.
- 2025Rocket acquisitionRocket closes the Redfin acquisition.
- 2026Rocket integrationRedfin becomes a demand layer in Rocket's homeownership platform.
Who are Redfin's competitors?
Redfin competes with public and private companies that target similar customers, workflows, or transaction economics.
- ZillowLargest real estate audience and agent-advertising marketplace.
- Realtor.comPortal tied to MLS and News Corp operator Move.
- Homes.comCoStar-backed portal with agent-friendly listing model.
- CompassLarge brokerage platform with agent CRM and listings.
- OpendoorInstant-offer and homes marketplace model.
Redfin — frequently asked questions
