What is Nubank?
Latin American digital banking platform offering no-branch financial services through mobile-first products.
- Category
- Digital banking and financial services
- Headquarters
- São Paulo, Brazil
- Founded
- 2013
- Employees
- 8,000+ reported
- Total funding
- ~$2.3B private funding before IPO; $2.6B IPO proceeds
- Status
- NYSE: NU public company
What is Nubank?
Nubank, also known as Nu, is one of the world’s largest digital banking platforms, serving 135 million customers across Brazil, Mexico, and Colombia. It offers credit cards, accounts, Pix payments, lending, investments, insurance, business accounts, and marketplace services through mobile apps.
Nubank started with a no-fee credit card in Brazil and expanded into a full digital financial platform. Its model attacks incumbent bank complexity with mobile onboarding, data-driven underwriting, lower physical-branch costs, and transparent consumer products.
Nu’s investor materials describe 135 million customers across Brazil, Mexico, and Colombia, making it one of Latin America’s largest financial institutions by customer count. The company is public on the NYSE and reports revenue, net income, deposits, credit portfolio, and country expansion metrics.
For sellers, Nubank is a high-scale regulated fintech with deep engineering culture. Relevant budgets cluster around risk, credit, collections, AI, cloud, data platforms, security, compliance, customer operations, and market expansion.
What does Nubank offer?
Nubank offers credit cards, Nu account, Pix payments, personal loans, payroll loans, investments, insurance, business accounts, shopping, mobile app services, and Mexico/Colombia products.
- Credit card· Consumer finance
- Nu account· Banking
- Pix and transfers· Payments
- Personal loans· Lending
- Investments· Wealth
- Insurance· Insurance
- PJ business account· SMB
- Mexico and Colombia accounts· International
How does Nubank make money?
Nubank makes money from interchange, interest income, lending spreads, deposits/treasury income, late fees where applicable, insurance/investment distribution, marketplace services, and premium products while keeping many core account features low-fee or no-fee.
Nubank’s consumer proposition emphasizes no annual fee credit cards and low-friction digital accounts, but the business monetizes through card interchange, revolving credit interest, personal loans, payroll loans, deposit economics, insurance, investment products, and merchant/marketplace partnerships. Product rates vary by country, credit risk, and regulation.
Growth is driven by customer additions, active customer rates, revenue per active customer, credit portfolio expansion, cost-to-serve, funding cost, and credit-loss discipline. Public filings and investor materials are the right source for revenue and profitability; customer-level rates are not invented here.
Because Nubank is regulated and data-driven, new vendors must show credit, fraud, security, privacy, operational efficiency, or customer-experience gains without increasing compliance risk.
Sources:Nubank productsNu about page
Who leads Nubank?
Nubank is led by founder and CEO David Vélez with co-founder Cristina Junqueira, co-founder Edward Wible, CFO Guilherme Lago, and country/product leaders around Latin American banking.
- David VélezFounder and CEOFounder since 2013Leads Nu’s strategy to build a large digital banking platform in Latin America.
- Cristina JunqueiraCo-founder and Chief Growth OfficerCo-founder since 2013Key leader for customer growth, brand, and Brazil market execution.
- Edward WibleCo-founderCo-founder since 2013Technical co-founder involved in the early product and platform build.
- Guilherme LagoChief Financial OfficerExecutive teamLeads public-company finance and investor reporting.
- Livia ChanesCEO BrazilCountry leadershipLeads the core Brazil market.
How do you contact Nubank's leadership?
Nubank does not publish verified personal executive emails in the sources used. Use investor relations, press, support, partner, or country-market contact routes rather than guessed personal emails.
Public contact/support routes; personal executive email format not verifiedHow much funding has Nubank raised?
Nubank raised roughly $2.3 billion privately before its 2021 IPO, including early Sequoia backing in 2013/2014 and a $750 million 2021 Series G extension led by Berkshire Hathaway at a reported $30 billion valuation.
Sequoia lists Nubank as founded 2013 and partnered 2013. Reported early financing included a 2014 round of about $14.3 million from Sequoia, Kaszek, and others, followed by rounds from Tiger Global, QED, DST, Tencent, TCV, Dragoneer, and other global investors.
In 2021, Berkshire Hathaway led a $750 million Series G extension at a reported $30 billion valuation. Nubank then completed its December 2021 IPO, raising about $2.6 billion and valuing the company around $41.5 billion at pricing.
Nubank is now public, so current buying power should be read from public revenue, customer growth, profitability, credit performance, country expansion, and capital ratios rather than private funding alone.
How did Nubank get here?
Nubank moved through a series of financing, product, and scale milestones.
- 2013FoundedDavid Velez, Cristina Junqueira, and Edward Wible found Nubank in Brazil.
- 2014First card productNubank launches a no-fee credit card experience for Brazilian consumers.
- 2018Regional fintech scaleNubank expands products and customer base across Latin America.
- 2021NYSE IPONubank goes public as Nu Holdings.
- 2024Profitability and expansionNubank reports profitable growth while expanding banking products.
- 2026Large digital bankNu operates as one of Latin America’s largest digital banking platforms.
Who are Nubank's competitors?
Nubank competes with incumbent banks, digital banks, fintech wallets, credit-card issuers, and neobanks across Latin America.
- Itaú UnibancoLarge Brazilian incumbent bank with broad branch, corporate, and wealth offerings.
- Banco do BrasilState-controlled Brazilian bank with massive customer base and branch network.
- Mercado PagoMercadoLibre’s wallet and merchant payments ecosystem.
- InterBrazilian digital bank with banking, marketplace, and investment products.
- RevolutGlobal neobank with multi-currency and expanding financial services footprint.
Nubank — frequently asked questions
