What is Levi Strauss & Co.?
Global denim and lifestyle apparel company behind Levi's, Dockers, and Beyond Yoga.
- Category
- Denim and apparel
- Headquarters
- San Francisco, CA
- Founded
- 1853
- Employees
- about 19,100
- Total funding
- Public company
- Status
- NYSE: LEVI
What is Levi Strauss & Co.?
Levi Strauss & Co. is a public denim and apparel company headquartered in San Francisco, CA. It operates at enterprise scale with $6.3B 2025 net revenue and about 19,100 employees.
Global denim and lifestyle apparel company behind Levi's, Dockers, and Beyond Yoga. The company sells through a mix of owned digital channels, retail stores, wholesale partners, distributors, and brand-specific commercial channels. Its public-company profile makes it a scaled account with formal procurement, security, finance, legal, and business-unit review.
The current operating context is shaped by $6.3B 2025 net revenue, NYSE: LEVI, and a portfolio that includes Levi's jeans, Levi's tops and lifestyle apparel, Women's and men's lifestyle, Beyond Yoga, Dockers transition. The most useful account view is therefore not just what the brand sells, but where growth, margin, supply chain, digital commerce, product development, and customer engagement create executive priorities.
For sellers, Levi Strauss & Co. is a multi-function buyer. Strong entry points map to revenue growth, retail and ecommerce conversion, product innovation, demand planning, supply-chain resilience, consumer data, field operations, manufacturing productivity, margin improvement, or measurable cost reduction.
What does Levi Strauss & Co. offer?
Levi Strauss & Co. offers Levi's jeans, Levi's tops and lifestyle apparel, Women's and men's lifestyle, Beyond Yoga, Dockers transition, DTC stores, and related channels or services.
- Levi's jeans· Denim
- Levi's tops and lifestyle apparel· Apparel
- Women's and men's lifestyle· Growth
- Beyond Yoga· Brand
- Dockers transition· Portfolio
- DTC stores· Retail
- Levi.com and ecommerce· Digital
- Wholesale· Marketplace
How does Levi Strauss & Co. make money?
Levi Strauss & Co. makes money by selling branded products and related services through direct, wholesale, retail, distributor, and partner channels.
Levi Strauss sells SKU-priced jeans, apparel, and accessories through DTC and wholesale, with denim ranging from value and outlet tiers to premium lines such as Blue Tab and collaboration products. Unlike a SaaS vendor, it does not have one universal price sheet; revenue is driven by product mix, channel mix, geography, promotions, wholesale terms, retailer relationships, and category demand.
The economic model depends on brand strength, product newness, supply availability, manufacturing or sourcing costs, inventory discipline, freight, tariffs, labor, and marketing efficiency. DTC channels usually give the company more customer data and margin control, while wholesale, dealer, distributor, or retail partners provide reach and volume.
Growth programs usually require cross-functional approval across the business owner, technology, finance, procurement, legal, privacy, information security, and regional leaders. Vendors should quantify impact in terms of sell-through, margin, working capital, store productivity, uptime, conversion, forecast accuracy, or operating expense reduction.
Who leads Levi Strauss & Co.?
Levi Strauss & Co. is led by Michelle Gass, with senior executives across finance, operations, commercial, brand, product, legal, technology, and regional execution.
- Michelle GassPresident and Chief Executive OfficerCEO since January 2024Leads the DTC-first denim lifestyle strategy.
- Harmit SinghChief Financial and Growth OfficerRetiring after planned transition announced April 2026Owns finance, IT, strategic sourcing, M&A, and investor relations until a successor is appointed.
- Gianluca FloreChief Commercial OfficerSenior commercial leaderRelevant leader for global commercial, channel, and marketplace execution.
- Kenny MitchellChief Marketing OfficerCMO since 2023Leads Levi's brand marketing and cultural relevance.
How do you contact Levi Strauss & Co.'s leadership?
Levi Strauss & Co. publishes investor, media, corporate, support, or brand contact routes, but this profile does not treat guessed personal executive addresses as verified. Use the public route below or the relevant procurement, investor, media, partner, or support page.
Personal executive email format not verified; use https://investors.levistrauss.com/How much funding has Levi Strauss & Co. raised?
Levi Strauss & Co. is a mature public company, not a current venture-backed startup. Its capital profile is best read through NYSE: LEVI, public filings, operating cash flow, dividends or buybacks where applicable, acquisitions, divestitures, and balance-sheet capacity.
Levi Strauss & Co.'s capital history is a public-company story. The relevant milestones are founding, public listing or public-market access, major acquisitions and divestitures, buybacks or dividends where disclosed, and reinvestment from operating cash flow.
There is no meaningful current venture funding total to enumerate. Current scale is better represented by $6.3B 2025 net revenue, NYSE: LEVI, and the company's ability to fund product, brand, retail, technology, manufacturing, supply-chain, and portfolio work from public-market capital structure and operations.
Seller signal: Levi Strauss & Co. can fund enterprise-grade programs, but business cases need to align with management priorities and margin discipline. Procurement maturity is high; expect security, privacy, legal, finance, data, IT, and business-owner review before scaled deployment.
How did Levi Strauss & Co. get here?
Levi Strauss & Co. reached its current scale through founding-era category focus, public-market access, brand or portfolio expansion, and recent operating milestones.
- 1853Levi Strauss foundedLevi Strauss opens a dry goods business in San Francisco.
- 1873Blue jean patentLevi Strauss and Jacob Davis receive the patent for riveted pants.
- 1971Public listingLevi Strauss becomes public, later returning private and then public again.
- 2019NYSE IPOLevi Strauss returns to public markets under ticker LEVI.
- 2021Beyond Yoga acquiredThe company adds a premium activewear brand.
- 2026CFO transitionHarmit Singh announces planned retirement after a successor transition.
Who are Levi Strauss & Co.'s competitors?
Levi Strauss & Co. competes with category specialists, global brands, retailers, manufacturers, and technology-enabled consumer platforms depending on the product line.
- Gap Inc.Apparel retailer competing in denim, basics, casualwear, and mall/digital channels.
- Ralph LaurenLuxury lifestyle apparel and home company with premium brand equity.
- VF CorporationOutdoor, active, and workwear brand portfolio behind The North Face, Vans, Timberland, and Altra.
- Abercrombie & FitchLifestyle apparel competitor with strong youth and denim momentum.
- Kontoor BrandsDenim company behind Wrangler and Lee, competing directly in jeans and workwear.
- American Eagle OutfittersDenim and youth apparel retailer with Aerie and American Eagle banners.
Levi Strauss & Co. — frequently asked questions
