Who are JFrog's decision-makers?

Shlomi Ben Haim is Co-founder and Chief Executive Officer; Yoav Landman is Co-founder and Chief Technology Officer; Jacob Shulman is Chief Financial Officer; Tali Notman is Chief Revenue Officer. The leadership mix covers strategy, finance, technology and go-to-market.

For account planning, start with the executive sponsor closest to the problem: product and engineering for platform or developer tools, CISO or security leadership for security, CFO or COO for efficiency, and revenue leadership for customer or GTM systems.

Large purchases usually involve the business sponsor, security, IT, procurement, legal and finance. Technical teams can validate fit, but budget approval normally depends on measurable risk reduction, revenue impact, cost control or customer delivery.

For software supply chain and devops platform companies, integration depth and proof that the vendor can handle enterprise-grade reliability are often decisive.

JFrog has a multi-site operating footprint across Sunnyvale, CA; Netanya, Israel; Atlanta, GA; Toulouse, France; Bengaluru, India; Tokyo, Japan. That footprint implies regional account ownership, distributed engineering or support teams, and multiple approval paths.

Sellers should map the regional hub, product owner and procurement path before pushing for executive access, because local stakeholders often shape requirements before a senior leader signs off.