What is GoPro?
Action-camera, 360-camera, mobile editing, cloud subscription, and creator-content hardware company.
- Category
- Action cameras and imaging software
- Headquarters
- San Mateo, CA
- Founded
- 2002
- Employees
- 631 at year-end 2025 before 2026 restructuring
- Total funding
- Public company
- Status
- Nasdaq: GPRO
What is GoPro?
GoPro is a public action cameras and imaging software company headquartered in San Mateo, CA. It operates at enterprise scale with $652M 2025 revenue and 631 at year-end 2025 before 2026 restructuring employees.
Action-camera, 360-camera, mobile editing, cloud subscription, and creator-content hardware company. The company sells through a mix of owned digital channels, retail stores, wholesale partners, distributors, and brand-specific commercial channels. Its public-company profile makes it a scaled account with formal procurement, security, finance, legal, and business-unit review.
The current operating context is shaped by $652M 2025 revenue, Nasdaq: GPRO, and a portfolio that includes HERO cameras, MAX and 360 cameras, Mounts and accessories, GoPro subscription, Cloud backup. The most useful account view is therefore not just what the brand sells, but where growth, margin, supply chain, digital commerce, product development, and customer engagement create executive priorities.
For sellers, GoPro is a multi-function buyer. Strong entry points map to revenue growth, retail and ecommerce conversion, product innovation, demand planning, supply-chain resilience, consumer data, field operations, manufacturing productivity, margin improvement, or measurable cost reduction.
What does GoPro offer?
GoPro offers HERO cameras, MAX and 360 cameras, Mounts and accessories, GoPro subscription, Cloud backup, Quik mobile app, and related channels or services.
- HERO cameras· Hardware
- MAX and 360 cameras· Hardware
- Mounts and accessories· Accessories
- GoPro subscription· Services
- Cloud backup· Services
- Quik mobile app· Software
- DTC ecommerce· Channel
- Retail distribution· Marketplace
How does GoPro make money?
GoPro makes money by selling branded products and related services through direct, wholesale, retail, distributor, and partner channels.
GoPro sells cameras, accessories, apps, subscriptions, and services, with hardware priced by generation and bundle while subscription/service revenue reached $106M in 2025. Unlike a SaaS vendor, it does not have one universal price sheet; revenue is driven by product mix, channel mix, geography, promotions, wholesale terms, retailer relationships, and category demand.
The economic model depends on brand strength, product newness, supply availability, manufacturing or sourcing costs, inventory discipline, freight, tariffs, labor, and marketing efficiency. DTC channels usually give the company more customer data and margin control, while wholesale, dealer, distributor, or retail partners provide reach and volume.
Growth programs usually require cross-functional approval across the business owner, technology, finance, procurement, legal, privacy, information security, and regional leaders. Vendors should quantify impact in terms of sell-through, margin, working capital, store productivity, uptime, conversion, forecast accuracy, or operating expense reduction.
Who leads GoPro?
GoPro is led by Nicholas Woodman, with senior executives across finance, operations, commercial, brand, product, legal, technology, and regional execution.
- Nicholas WoodmanFounder and Chief Executive OfficerFounder; CEO since inceptionLeads product direction, brand, and turnaround strategy.
- Brian TrattChief Financial OfficerCFO as of 2026Owns finance, restructuring economics, cash flow, and investor communication.
- Dean JahnkeSenior Vice President, Global SalesSenior commercial leaderRelevant leader for retail, channel, and global sales execution.
- Rick LougheryVice President, Global Marketing and CommunicationsSenior brand leaderRelevant for creator, brand, and launch communications.
How do you contact GoPro's leadership?
GoPro publishes investor, media, corporate, support, or brand contact routes, but this profile does not treat guessed personal executive addresses as verified. Use the public route below or the relevant procurement, investor, media, partner, or support page.
Personal executive email format not verified; use https://investor.gopro.com/How much funding has GoPro raised?
GoPro is a mature public company, not a current venture-backed startup. Its capital profile is best read through Nasdaq: GPRO, public filings, operating cash flow, dividends or buybacks where applicable, acquisitions, divestitures, and balance-sheet capacity.
GoPro's capital history is a public-company story. The relevant milestones are founding, public listing or public-market access, major acquisitions and divestitures, buybacks or dividends where disclosed, and reinvestment from operating cash flow.
There is no meaningful current venture funding total to enumerate. Current scale is better represented by $652M 2025 revenue, Nasdaq: GPRO, and the company's ability to fund product, brand, retail, technology, manufacturing, supply-chain, and portfolio work from public-market capital structure and operations.
Seller signal: GoPro can fund enterprise-grade programs, but business cases need to align with management priorities and margin discipline. Procurement maturity is high; expect security, privacy, legal, finance, data, IT, and business-owner review before scaled deployment.
How did GoPro get here?
GoPro reached its current scale through founding-era category focus, public-market access, brand or portfolio expansion, and recent operating milestones.
- 2002GoPro foundedNick Woodman starts GoPro around wearable action cameras.
- 2004First HERO cameraGoPro launches its first camera product.
- 2014IPOGoPro lists publicly on Nasdaq.
- 2016Cloud and software pushGoPro begins broadening from cameras into software and subscriptions.
- 2025Revenue pressureGoPro reports $652M revenue and $106M subscription and service revenue.
- 2026Restructuring and GP3GoPro announces workforce reductions and prepares GP3-powered new cameras.
Who are GoPro's competitors?
GoPro competes with category specialists, global brands, retailers, manufacturers, and technology-enabled consumer platforms depending on the product line.
- DJICamera drone and action-camera competitor with Osmo Action and gimbal products.
- Insta360Action and 360-camera competitor with strong creator and software features.
- SonyConsumer electronics and imaging competitor in audio, cameras, and entertainment devices.
- CanonCamera and imaging company competing in creator hardware and optics.
- GarminWearables, GPS, marine electronics, and connected-device company competing in outdoor and marine technology.
- AppleConsumer electronics ecosystem competitor in wearables, audio, cameras, and services.
GoPro — frequently asked questions
