General Motors

Who are General Motors's decision-makers?

GM is led by Mary Barra, with Mark Reuss, Paul Jacobson, software, product, manufacturing, legal, HR, regional, and finance leaders shaping major decisions. Sellers should map the function they serve because GM buying authority is distributed across vehicle programs, manufacturing plants, IT/security, GM Financial, brands, and supply-chain organizations.

CEO
Mary Barra
Key exec
Mark Reuss
Founded
1908
Employees
156,000
HQ
Detroit, MI
Notable
Software-defined vehicles
  • Mary BarraChair and Chief Executive OfficerCEO since 2014; GM employee since 1980Sets enterprise strategy across vehicles, EVs, software, manufacturing, capital allocation, safety, and culture.
  • Mark ReussPresidentPresident since 2019; long-time GM product and engineering leaderKey executive for global product, engineering, quality, and vehicle execution.
  • Paul JacobsonExecutive Vice President and Chief Financial OfficerCFO since 2020Leads finance, capital allocation, investor relations, and cost discipline.
  • Baris CetinokSenior Vice President, Software and ServicesSenior software leader appointed in 2024Important buyer and strategy owner for software-defined vehicle platforms and digital services.
  • Rory HarveyExecutive Vice President and President, Global MarketsSenior executive leadershipOversees market execution, brands, sales, and regional go-to-market priorities.

Who leads General Motors?

Mary Barra is GM's Chair and CEO and remains the central executive voice for product strategy, safety, capital allocation, and culture. Mark Reuss is a crucial operating leader for vehicle execution, while Paul Jacobson controls finance and capital discipline. Software, services, regional markets, manufacturing, procurement, and GM Financial leaders shape the practical roadmap underneath the CEO agenda.

Who actually makes buying decisions at General Motors?

GM buying committees depend on the category. Manufacturing and supply-chain vendors usually pass through procurement, plant operations, engineering, quality, and finance; software vendors pass through IT, cybersecurity, enterprise architecture, privacy, legal, and business owners; connected-vehicle vendors need product, software, data, and safety stakeholders. GM Financial has its own credit, risk, technology, and compliance buying path.

How is General Motors organized as it scales?

GM is a matrixed industrial enterprise with brands, regions, vehicle programs, manufacturing plants, engineering centers, software teams, and a captive finance subsidiary. That structure means large deals require stakeholder mapping by program and budget owner, not only an executive sponsor. Procurement maturity is high, and sellers should expect safety, quality, cybersecurity, data, supplier-risk, and financial reviews.

As of June 2026.Sources:GM leadershipGM 2025 Form 10-K

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