What is Deere & Company?
John Deere parent company making agricultural, construction, forestry, turf, precision technology, financial services, and connected equipment solutions.
- Category
- Agricultural and construction equipment
- Headquarters
- Moline, IL
- Founded
- 1837
- Employees
- 75,000+
- Total funding
- Public company; no VC funding
- Status
- NYSE: DE; ~$144B market cap
What is Deere & Company?
Deere & Company is the public company behind John Deere, making agricultural, construction, forestry, turf, precision technology, parts, and financial services products. Its equipment and software help customers manage farming, construction, infrastructure, forestry, and land-care work.
Deere reported fiscal 2025 net income attributable to Deere & Company of $5.027 billion and worldwide net sales and revenues of about $45.7 billion, down from the peak of the agricultural cycle but still at large global scale. The company serves customers through production and precision agriculture, small agriculture and turf, construction and forestry, and financial services.
John Deere's strategic differentiation is increasingly technology-led: precision agriculture, autonomy, connectivity, See & Spray, Operations Center, digital tools, embedded software, and financing around high-value equipment. The company also has a large parts and services opportunity tied to fleet uptime and customer productivity.
For sellers, Deere is a machinery manufacturer, software/platform company, IoT fleet operator, finance company, and dealer-led go-to-market organization. Buying centers include engineering, embedded systems, cloud/data, manufacturing, supply chain, dealers, precision agriculture, construction, cybersecurity, and finance.
What does Deere & Company offer?
Deere offers farm equipment, precision agriculture technology, construction and forestry equipment, turf products, parts, digital tools, dealer services, and customer financing.
- Large agriculture equipment· Agriculture
- Production and precision agriculture· Agriculture technology
- Small agriculture and turf· Agriculture/turf
- Construction equipment· Construction
- Forestry equipment· Forestry
- John Deere Operations Center· Digital
- See & Spray· Precision technology
- Autonomy· Technology
- John Deere Financial· Finance
How does Deere & Company make money?
Deere makes money by selling equipment, precision technology, parts, services, and financing products through a global dealer network and John Deere Financial.
Deere's revenue comes from equipment sales, parts, technology-enabled products, attachments, services, and financial services. Pricing is equipment-, configuration-, dealer-, geography-, crop-cycle-, financing-, and customer-specific rather than public tiered pricing.
John Deere Financial supports equipment purchases and leases through retail notes, leases, wholesale financing, revolving credit, and other credit products. Dealers are central to the model because they sell, finance, service, repair, and support equipment across customer lifecycles.
Growth depends on farm income, commodity prices, fleet age, construction demand, precision-tech adoption, parts and services, dealer performance, manufacturing cost, financing spreads, autonomy, and data/AI features that improve productivity. Vendors should connect value to yield, uptime, input reduction, fleet efficiency, dealer productivity, or lower cost to serve.
Who leads Deere & Company?
Deere is led by Chairman and CEO John C. May, with Josh Jepsen as CFO and senior leaders over technology, construction and forestry, agriculture and turf, finance, legal, HR, and global operations.
- John C. MayChairman and Chief Executive OfficerCEO since 2019; Chairman since 2020Leads Deere's strategy around smart industrial operations, precision agriculture, autonomy, and lifecycle customer value.
- Joshua A. JepsenSenior Vice President and Chief Financial OfficerCFO since 2022Leads finance, investor communications, and capital allocation.
- Jahmy J. HindmanSenior Vice President and Chief Technology OfficerCTO since 2023Key technology executive for autonomy, embedded systems, precision agriculture, and digital product direction.
- Ryan D. CampbellPresident, Worldwide Construction & Forestry and Power SystemsSenior executive leadershipImportant decision maker for construction, forestry, and power systems growth.
- Felecia PryorChief People OfficerSenior leadershipLeads human resources and workforce strategy.
How do you contact Deere & Company's leadership?
Deere publishes investor, corporate, media, financial, and contact-form routes, but it does not publish a verified personal executive email format. Use the Investor Relations form, DeereABS@JohnDeere.com, DeereCP@JohnDeere.com, or official corporate contact pages rather than guessed personal addresses.
DeereABS@JohnDeere.com and DeereCP@JohnDeere.com are public fixed-income aliases; personal email format not verifiedHow much funding has Deere & Company raised?
Deere is a mature public company, not a VC-backed company: it trades on the NYSE as DE, had a market cap around $144 billion in June 2026, and funds growth through operating cash flow, public debt, John Deere Financial, securitizations, and capital allocation.
Deere's capital history is public-company industrial finance, not startup funding. Founded in 1837 and publicly traded for generations, Deere uses manufacturing cash flow, debt markets, financing subsidiaries, asset-backed securitization, dividends, and share repurchases to fund equipment, technology, dealer support, and financial services.
Fiscal 2025 net income attributable to Deere & Company was $5.027 billion, and the company entered fiscal 2026 expecting a cyclical trough in agriculture. That makes capital discipline, inventory, pricing, dealer health, financing, and precision-tech adoption especially important.
Seller signal: Deere still has strategic budgets for automation, autonomy, cloud/data, connected equipment, precision agriculture, manufacturing, dealer productivity, parts, cybersecurity, and financing workflows. Vendors need to show measurable productivity for farmers, contractors, dealers, factories, or finance teams.
How did Deere & Company get here?
Deere grew from John Deere's 1837 steel plow into a global equipment, precision technology, dealer, and financial services platform.
- 1837John Deere starts the companyJohn Deere develops a steel plow and begins the business in Illinois.
- 1868Deere & Company incorporatedThe company formalizes as Deere & Company.
- 1958John Deere Credit foundedFinancial services become a core customer and dealer support capability.
- 2017Blue River Technology acquisitionDeere accelerates computer vision and precision agriculture technology.
- 2022Autonomous tractor showcasedDeere demonstrates autonomy as a strategic technology direction.
- 2025$5.0B net incomeDeere reports fiscal 2025 net income of $5.027B amid a downcycle in large agriculture.
Who are Deere & Company's competitors?
Deere competes with agricultural machinery, construction equipment, turf, forestry, precision agriculture, and equipment-finance companies.
- Case IHCNH-owned agriculture equipment brand competing directly with Deere in tractors, combines, and precision agriculture.
- AGCOAgricultural machinery competitor with Fendt, Massey Ferguson, Valtra, and precision-ag brands.
- CaterpillarCompetes in construction, forestry-adjacent, engines, technology, financing, and heavy equipment.
- KubotaCompetes in compact tractors, utility equipment, turf, and smaller agricultural equipment.
- CLAASAgricultural machinery competitor with strong harvesting, tractors, and precision farming products.
- TrimblePrecision agriculture and positioning technology competitor/partner around guidance, autonomy, and field data.
Deere & Company — frequently asked questions
