What is Clorox?
Household and wellness products company behind Clorox, Pine-Sol, Glad, Kingsford, Brita, Burt's Bees, Hidden Valley, Fresh Step, and Purell.
- Category
- Household, cleaning, and wellness products
- Headquarters
- Oakland, CA
- Founded
- 1913
- Employees
- ~7,600
- Total funding
- Public company; no VC funding history
- Status
- Public company; NYSE: CLX
What is Clorox?
Clorox is a public household, cleaning, and wellness products company with $7.1B fiscal 2025 net sales. It operates scaled brands, channels, operations, and customer relationships that make it an enterprise buyer rather than a startup-style account.
Clorox operates in household, cleaning, and wellness products with headquarters in Oakland, CA. It reported $7.1B fiscal 2025 net sales, and its scale comes from a portfolio of owned brands, manufacturing or restaurant operations, national accounts, distributors, franchisees, retailers, and digital channels.
The business is built around repeat consumer occasions: the company manages brand equity, pricing, innovation, supply chain, trade promotion, quality, food safety, and channel execution at enterprise scale. Its core products include Clorox bleach and wipes, Pine-Sol, Glad bags and wraps, Kingsford charcoal, Brita water filtration, and additional category extensions.
For sellers, Clorox is a process-driven buyer. Strong entry points are tied to revenue growth management, retail or restaurant execution, supply chain resilience, manufacturing productivity, cybersecurity, data quality, digital commerce, loyalty, sustainability, and measurable margin improvement.
What does Clorox offer?
Clorox offers products and services across household, cleaning, and wellness products, including Clorox bleach and wipes, Pine-Sol, Glad bags and wraps, Kingsford charcoal.
- Clorox bleach and wipes· Cleaning
- Pine-Sol· Cleaning
- Glad bags and wraps· Household
- Kingsford charcoal· Grilling
- Brita water filtration· Lifestyle
- Burt's Bees· Personal care
- Fresh Step and Scoop Away· Cat litter
- Purell and GOJO· Professional hygiene
How does Clorox make money?
Clorox makes money from scaled consumer demand, customer relationships, and branded product or restaurant economics rather than a fixed subscription price list.
Clorox makes money through branded product sales, restaurant royalties, company-operated revenue, licensing, foodservice, or customer-specific commercial contracts depending on the business line. It does not publish simple SaaS-style pricing tiers; pricing is set by SKU, pack size, menu item, channel, retailer, distributor, franchise agreement, promotion, commodity costs, and geography.
Growth is driven by volume, price/mix, innovation, distribution, new restaurants or customers, premiumization, digital ordering where relevant, productivity, and portfolio management. The most important economic levers are gross margin, trade or franchise economics, input costs, labor and logistics, advertising, procurement, and working capital.
Vendors should map proposals to the budget owner. Brand and shopper teams buy media and insights, supply chain buys planning and automation, IT buys security and data platforms, procurement manages vendor terms, and finance scrutinizes payback against category growth or operating leverage.
Who leads Clorox?
Clorox is led by Linda Rendle, with finance, operations, technology, commercial, and brand leaders running the major buying centers.
- Linda RendleChair and Chief Executive OfficerCEO since 2020; announced planned transition in 2026Remains in role during the successor search.
- Luc BelletExecutive Vice President and Chief Financial OfficerCFO since April 2025Leads finance after serving as treasurer.
- Eric ReynoldsChief Operating OfficerSenior leadership teamLeads business operations, supply chain, and commercial execution.
- Stacey GrierChief Growth and Strategy OfficerSenior leadership teamLeads strategy, growth, and portfolio priorities.
How do you contact Clorox's leadership?
Clorox publishes investor, media, supplier, or customer contact channels, but does not publish a verified personal executive email pattern. Use official channels such as investor.relations@clorox.com or the company contact page rather than guessed personal addresses.
investor.relations@clorox.com is a public or role-based company contact; personal executive email format not verifiedSources:Clorox contactClorox leadership
How much funding has Clorox raised?
Clorox is not VC-backed; Public company; no VC funding history. Its current capital profile is Public company; NYSE: CLX.
Clorox is a mature public company, not a venture-backed startup. Its capital profile is defined by Public company; NYSE: CLX, public-market access, operating cash flow, debt capacity, dividends or repurchases where applicable, and portfolio investment rather than priced private rounds.
The relevant capital milestones are founding, public listing or spin-off, major acquisitions, divestitures, and current shareholder-return capacity. For Clorox, the current fact base includes $7.1B fiscal 2025 net sales, Fiscal 2025 organic sales growth with ERP and portfolio effects, and Public company; NYSE: CLX as of June 2026.
Seller signal: this is a scaled enterprise buyer, but budget is not automatic. The best commercial case connects to strategic initiatives, payback, risk reduction, service reliability, compliance, or growth in the company's largest brands and operating segments.
How did Clorox get here?
Clorox reached its current scale through brand building, public-market capital, M&A or spin-offs, and operating execution.
- 1913Company foundedThe Electro-Alkaline Company begins making bleach in Oakland.
- 1957Public company eraClorox becomes a public company after separation from Procter & Gamble ownership.
- 1999First Renewtrax and e-commerce systemsThe company starts expanding digital and customer systems over time.
- 2023Cyberattack recoveryClorox works through a major cyberattack and supply disruption.
- 2025ERP transition effectsFiscal results include shipment timing from ERP transition.
- 2026CEO transition announcedLinda Rendle announces a planned step-down for health reasons while remaining during search.
Who are Clorox's competitors?
Clorox competes with other scaled consumer, restaurant, beverage, food, or household-products companies for consumer occasions, shelf space, franchise economics, supply chain, and digital engagement.
- Procter & GambleCompetes in home care, cleaning, and personal care.
- ReckittCompetes in disinfecting, hygiene, and health products.
- Church & DwightCompetes in household and personal care.
- Colgate-PalmoliveCompetes in household and personal care categories.
- UnileverCompetes in personal care and household products.
- ReckittConsumer health, hygiene, and cleaning-products company competing across disinfectants, home care, and household brands.
Clorox — frequently asked questions
