What is Celsius Holdings?
Functional energy drink company behind CELSIUS, Alani Nu, Rockstar Energy in North America, and related wellness beverages.
- Category
- Functional beverages
- Headquarters
- Boca Raton, FL
- Founded
- 2004
- Employees
- 1,000+ after acquisitions
- Total funding
- Public; Pepsi $550M Series A preferred in 2022
- Status
- Nasdaq: CELH; ~$12B market cap
What is Celsius Holdings?
Celsius Holdings is a public functional beverage company that owns CELSIUS, Alani Nu, Rockstar Energy in the U.S. and Canada, and related hydration and wellness products.
Celsius sells branded energy and functional beverages through a distributor-led model anchored by PepsiCo. Fiscal 2025 revenue reached $2.515 billion, up 86% year over year, and Q1 2026 revenue reached $782.6 million, up 138% from the prior-year quarter.
The portfolio changed materially in 2025. Celsius acquired Alani Nu for a net purchase price described at about $1.65 billion, acquired Rockstar Energy's U.S. and Canada operations from PepsiCo, and deepened the Pepsi distribution relationship so Celsius, Alani Nu, and Rockstar flow through the PepsiCo system.
The company competes in the ready-to-drink energy category against Monster, Red Bull, Ghost, C4, and PepsiCo/Coca-Cola-linked brands. Its commercial scale is now portfolio-led: brand marketing, retail shelf space, distributor execution, supply chain, category analytics, innovation, and integration into Pepsi's network drive the business.
What does Celsius Holdings offer?
Celsius sells functional energy, hydration, and wellness beverages through a growing multi-brand portfolio.
- CELSIUS energy drinks· Core brand
- CELSIUS Fizz Free· Innovation
- CELSIUS Hydration· Hydration
- Alani Nu· Acquired brand
- Rockstar Energy U.S. and Canada· Acquired rights
- International energy drinks· Expansion
How does Celsius Holdings make money?
Celsius makes money by selling branded beverages to distributors, retailers, and partners, with PepsiCo as its most important distribution and commercial counterparty.
Celsius is a wholesale consumer-products business rather than a subscription software company. It sells cases of beverages into distribution channels and retail accounts; list and retail prices vary by pack size, channel, promotion, geography, and retailer.
The key economics are volume, price/mix, gross margin, slotting and trade spend, manufacturing and co-packing costs, distributor execution, and shelf-space productivity. In 2025, sales to Pepsi represented 43.2% of total net revenue, making the Pepsi relationship a central operating and concentration factor.
Growth is now driven by portfolio breadth, space gains, innovation, international expansion, and integration synergies from Alani Nu and Rockstar. Vendors should connect pitches to retail execution, supply reliability, category analytics, brand demand, promotion measurement, and ERP/data integration around a faster-moving beverage portfolio.
Who leads Celsius Holdings?
Celsius is led by Chairman and CEO John Fieldly, CFO Jarrod Langhans, and a management team focused on portfolio integration, Pepsi distribution, and retail execution.
- John FieldlyChairman and Chief Executive OfficerCEO since 2018; Chairman and CEO in 2026Public face of the company through the Pepsi partnership, Alani Nu acquisition, and Rockstar transaction.
- Jarrod LanghansChief Financial Officer and Principal Accounting OfficerCFO since 2022Owns finance, reporting, capital allocation, acquisition integration, and public-market messaging.
- Paul WisemanSVP, Communications and Investor RelationsJoined in 2023Published investor-relations contact and relevant routing point for public-company inquiries.
- PepsiCo designated directorsBoard representation rightsPreferred-stock agreementsPepsi's preferred-stock investment and distribution role give it governance and operating importance.
How do you contact Celsius Holdings' leadership?
Celsius publishes investor and press aliases and names Paul Wiseman for investor relations; no verified personal executive email pattern was found for the CEO or CFO.
No verified executive email format; use investorrelations@celsius.com and press@celsius.com.How is Celsius Holdings capitalized?
Celsius is a public Nasdaq company whose recent capital history is defined by Pepsi preferred-stock investments, the Alani Nu acquisition, Rockstar rights, and public equity value.
Celsius does not have a current private VC funding ladder. The major disclosed capital events are public-market listing, PepsiCo's $550 million Series A preferred-stock investment in 2022, the 2025 Alani Nu acquisition funded with cash and stock, and Pepsi's 2025 Series B preferred investment connected to distribution and Rockstar arrangements.
The Alani Nu acquisition was announced at a net purchase price of about $1.65 billion, with cash and stock consideration plus tax assets and an earn-out structure. In August 2025, Celsius and Pepsi broadened their relationship: Pepsi increased its stake, obtained additional board rights, and Celsius added Rockstar Energy in the U.S. and Canada.
For sellers, Celsius' capital structure says two things. First, this is a scaled public beverage platform with cash, stock, and strategic-partner financing; second, Pepsi's distribution role means many growth initiatives intersect with distributor execution, retail resets, supply-chain data, and joint commercial planning.
How did Celsius Holdings get here?
Celsius scaled from a functional energy brand into a multi-brand beverage platform through Pepsi distribution, acquisitions, and portfolio expansion.
- 2004Celsius foundedThe company begins building functional beverages under the CELSIUS brand.
- 2017Nasdaq listing pathCelsius becomes a more visible public beverage growth company on Nasdaq under CELH.
- 2022PepsiCo strategic investmentPepsi invests $550 million in Series A preferred stock and becomes a key distribution partner.
- 2024Big Beverages acquisitionCelsius acquires a 170,000-square-foot manufacturing and warehouse facility in North Carolina to strengthen supply control.
- 2025Alani Nu and Rockstar expansionCelsius acquires Alani Nu and adds Rockstar Energy's U.S. and Canada business through Pepsi-linked transactions.
- Q1 2026$782.6M quarterly revenueThe enlarged portfolio posts 138% year-over-year revenue growth in Q1 2026.
Who are Celsius Holdings' competitors?
Celsius competes with global energy-drink leaders, better-for-you energy brands, sports nutrition beverages, and large CPG beverage portfolios.
- Monster EnergyLarge global energy-drink portfolio with deep distribution and category share.
- Red BullGlobal energy-drink category leader with powerful brand marketing and premium positioning.
- Ghost EnergyLifestyle and sports-nutrition energy brand with strong Gen Z marketing and flavor partnerships.
- C4 EnergyPerformance energy brand tied to fitness, pre-workout, and sports nutrition occasions.
- PrimeInfluencer-driven hydration and energy brand competing for youth, sports, and convenience occasions.
- PepsiCoStrategic partner and category participant with Rockstar, Gatorade, and large beverage distribution capabilities.
Celsius Holdings — frequently asked questions
