What is Braze?
Customer engagement platform for messaging, personalization, journey orchestration, and AI decisioning.
- Category
- Customer engagement software
- Headquarters
- New York, NY
- Founded
- 2011
- Employees
- Approximately 1,700
- Revenue
- $738.2M FY2026 revenue; Q1 FY2027 revenue $211.0M
- Status
- Public company (Nasdaq: BRZE)
What is Braze?
Braze is a customer engagement software company with $738.2M FY2026 revenue; Q1 FY2027 revenue $211.0M. Its current status is Public company (Nasdaq: BRZE).
Braze is a customer engagement software company headquartered in New York, NY. Braze helps brands collect customer data, segment audiences, orchestrate cross-channel campaigns, personalize messages, and optimize engagement across mobile, web, email, SMS, and connected channels. As of June 2026, the most useful scale markers are $738.2M FY2026 revenue; Q1 FY2027 revenue $211.0M, Approximately 1,700 employees, and status as Public company (Nasdaq: BRZE).
Its product surface includes Canvas Flow, BrazeAI, Currents, Email, Push, and the buyer is usually a functional operating team rather than a single software administrator. 2,342 customers as of April 30, 2025; enterprise customer count expanding. For sellers, the account should be mapped by workflow: product owners, finance, security, procurement, IT, and the executive sponsor will care about different parts of the platform and business case.
What does Braze offer?
Braze's main offerings include Canvas Flow, BrazeAI, Currents, Email, Push, SMS.
- Canvas Flow· Core
- BrazeAI· Core
- Currents· Adjacent
- Email· Adjacent
- Push· Adjacent
- SMS· Adjacent
- In-App Messaging· Adjacent
- Decisioning Studio· Adjacent
How does Braze make money?
Braze monetizes through subscription software priced by customer profiles, messaging volume, channels, data integrations, AI/decisioning features, and professional services.
Braze makes money from subscription software priced by customer profiles, messaging volume, channels, data integrations, AI/decisioning features, and professional services. Growth is driven by new customers, expansion into more modules, usage or seat growth, retention, and the company's ability to prove measurable workflow ROI.
Braze is quote-based; pricing depends on monthly active users, channels, message volume, data streaming, AI features, support, and enterprise services. Public pricing, where available, is only the entry point; larger customers usually negotiate around volume, service levels, implementation, security, data, and renewal terms.
For sales teams, that means discovery should connect to a revenue or cost line the company already manages: attach rate, workflow automation, compliance risk, support burden, cloud cost, data quality, productivity, or customer retention.
Who leads Braze?
Braze is led by Bill Magnuson, with finance, product, technology, and operating leaders supporting the company.
- Bill MagnusonCo-founder and Chief Executive OfficerCEO since founding eraLeads customer engagement strategy and product vision.
- Isabelle WinklesChief Financial OfficerCFO since 2020Leads finance, investor relations, and operating leverage.
- Jon HymanCo-founder and Chief Technology OfficerCo-founder since 2011Leads core platform technology and engineering.
- Ed McDonnellChief Revenue OfficerJoined 2025/2026 revenue leadershipLeads global revenue operations and enterprise go-to-market execution.
How do you contact Braze's leadership?
Braze publishes official routing contacts; personal executive emails are not treated as verified unless published by the company.
Official routing: ir@braze.com; personal executive format not verifiedHow much funding has Braze raised?
Braze's current capital status is Public company; IPO in 2021; latest valuation/status is Public market capitalization varies.
Braze's capital history is best understood through public-market or acquisition events rather than a current private venture-round ladder. The current status is Public company (Nasdaq: BRZE); the latest scale marker is $738.2M FY2026 revenue; Q1 FY2027 revenue $211.0M; and the valuation/status signal is Public market capitalization varies.
Major capital milestones include: 2021 IPO (Braze becomes public after venture backing from Battery, ICONIQ, and others.) 2026 FY2026 annual results ($738.2 million revenue and rising net retention form the current public scale signal.) 2026 Share repurchase authorization (Braze announces a $100 million repurchase authorization while investing in AI and customer engagement.) This profile does not invent private valuations where the relevant current signal is public trading, a completed take-private, or a strategic acquisition.
For sellers, funding status is a procurement signal. Public or newly private software companies can have meaningful budgets, but larger purchases still require a sponsor, security review, procurement process, finance approval, and a business case tied to an active operating priority.
How did Braze get here?
Braze's path runs through founding, platform expansion, public-market or transaction milestones, and current operating scale.
- 2011FoundedBraze is founded as Appboy.
- 2017Braze rebrandThe company rebrands from Appboy to Braze.
- 2021IPOBraze lists publicly on Nasdaq under BRZE.
- 2024AI expansionBraze expands BrazeAI and decisioning capabilities.
- 2026FY2026 resultsBraze reports $738.2 million fiscal 2026 revenue and 24% annual growth.
- 2026Q1 FY2027 resultsBraze reports $211.0 million revenue for the quarter ended April 30, 2026.
Who are Braze's competitors?
Braze competes with focused category vendors, suite incumbents, and workflow platforms that overlap with its buyer surface.
- Salesforce Marketing CloudEnterprise marketing suite with CRM and journey orchestration depth.
- Adobe Experience PlatformEnterprise customer experience stack with data, content, and journey tools.
- IterableCross-channel customer engagement platform for growth and lifecycle teams.
- KlaviyoMarketing automation platform strongest in commerce and owned-channel growth.
- Customer.ioMessaging and lifecycle automation platform for digital products.
- AttentiveSMS-first customer engagement platform with commerce strength.
Braze — frequently asked questions
