What is BeReal?
Acquired consumer social app
- Category
- Social media
- Headquarters
- Paris, France
- Founded
- 2020
- Employees
- Acquired by Voodoo; standalone headcount not disclosed
- Total funding
- Raised about $90M before acquisition
- Valuation
- Acquired by Voodoo for €500M in June 2024
What is BeReal?
Voodoo acquired BeReal for €500M in June 2024. BeReal is a photo-sharing social network built around daily front/back camera posts and authenticity.
Voodoo acquired BeReal for €500M in June 2024. BeReal is a photo-sharing social network built around daily front/back camera posts and authenticity. 40M+ active users at acquisition.
As of June 2026, the most conservative read is to use public operating milestones and disclosed financing rather than invent private revenue or internal budgets. For sellers, the relevant buying signal is the company's current stage: Acquired by Voodoo for €500M in June 2024, Acquired by Voodoo; standalone headcount not disclosed, and the functional needs created by its product and market position.
What does BeReal offer?
BeReal publishes social posts, friends feed, RealPeople/creator surfaces, brand advertising products, verification, and safety/community features.
- Daily dual-camera posts· Core product
- Friends feed· Social graph
- BeReal Ads· Advertising
- Audience solutions· Advertising
- Verification· Trust
- Community standards· Safety
Sources:BeReal homepageBeReal ads/news
How does BeReal make money?
BeReal monetization after acquisition is primarily advertising and brand solutions, not subscriptions. Voodoo said it planned fluid ad integration to move the product toward profitability while preserving the front/back authentic format.
BeReal monetization after acquisition is primarily advertising and brand solutions, not subscriptions. Voodoo said it planned fluid ad integration to move the product toward profitability while preserving the front/back authentic format.
The company does not publish a complete standardized enterprise price card for every buyer segment. Growth is therefore best assessed through public usage, customer, funding, acquisition, or public-company data, and seller outreach should tie to measurable product, compliance, infrastructure, or go-to-market outcomes.
Who leads BeReal?
BeReal is led inside Voodoo by Aymeric Roffé after founder Alexis Barreyat transitioned out of the CEO role.
- Aymeric RofféCEO of BeReal inside VoodooCEO since 2024 acquisitionPreviously led Voodoo-owned Wizz; tasked with reigniting growth.
- Alexis BarreyatFounder and former CEOFounder since 2020; transitioned after acquisitionCreated BeReal and remained involved during transition.
- Kevin PerreauCo-founderCo-founderHelped build the original BeReal product.
- Alexandre YazdiCEO, VoodooVoodoo co-founder/CEOOwns parent-company strategy and monetization.
How do you contact BeReal's leadership?
BeReal publishes contact surfaces and Voodoo publishes contact@voodoo.io; personal executive emails are not public.
Personal executive email format not verified; use public company aliases/contact pagesSources:Voodoo legalBeReal privacy
How much funding has BeReal raised?
BeReal raised about $90M before Voodoo acquired it for €500M. Its known Series B was $60M led by DST Global with Coatue participation, and the acquisition became the relevant exit valuation.
BeReal raised about $90M before Voodoo acquired it for €500M. Its known Series B was $60M led by DST Global with Coatue participation, and the acquisition became the relevant exit valuation.
Where valuation is not currently disclosed, this profile uses the latest public financing or exit value and explicitly avoids private marks. a16z provenance is included from the official investment list where relevant, and public/acquired companies are treated through their capital-history or exit lens.
How did BeReal get here?
BeReal grew from a French social app into a global Gen Z phenomenon before a 2024 acquisition.
- 2019-2020FoundedAlexis Barreyat and Kevin Perreau created BeReal in France.
- 2022Breakout growthBecame a major Gen Z social app.
- 2022Series BRaised $60M led by DST Global with Coatue participation.
- Jun. 2024AcquisitionVoodoo acquired BeReal for €500M.
- 2026Ads/product phaseBeReal operates as a Voodoo-owned social platform with ad products.
Who are BeReal's competitors?
BeReal competes with camera-first and social networking products.
- InstagramMass-market social graph and Stories/Reels with mature ad products.
- SnapchatCamera-first social messaging and AR platform.
- TikTokAlgorithmic short-video entertainment platform.
- LocketPrivate home-screen photo sharing for close friends.
- DispoCamera/social product with nostalgia and delayed-photo mechanics.
BeReal — frequently asked questions
