AI-native CRM

What is Attio?

AI-native CRM for startups and scaling companies that need flexible data and workflows.

Category
AI-native CRM
Headquarters
London, UK
Founded
2019
Employees
~100-250
Total funding
~$83M+ disclosed
Valuation or Status
Private; latest disclosed round was $52M Series B in 2025

What is Attio?

Attio is a ai-native crm company. AI-native CRM for startups and scaling companies that need flexible data and workflows.

Attio sells into teams that need crm platform, ask attio, universal context and related workflows. Revenue not publicly disclosed; Attio sells seat-based CRM subscriptions plus credit packs for AI, enrichment and workspace usage. Attio targets startups and scaling companies replacing rigid CRMs with a configurable data model and AI-native workflows.

The company is positioned around a focused operating wedge rather than a generic software suite: CRM platform, Ask Attio, Universal Context, Workflows, Sequences, Call Intelligence. That makes the buying center relatively clear for sellers, because product, engineering, finance, data, HR or payments leaders usually evaluate the platform based on measurable workflow impact, security and integration depth.

As of June 2026, the most durable facts are its 2019 founding date, London, UK headquarters/operating hub, ~100-250 employee scale and Private; latest disclosed round was $52M Series B in 2025. Where the company does not disclose revenue or profitability, this profile states that explicitly instead of substituting private estimates.

What does Attio offer?

Attio offers CRM platform, Ask Attio, Universal Context, Workflows and adjacent platform capabilities.

  • CRM platform· Product
  • Ask Attio· Product
  • Universal Context· Product
  • Workflows· Product
  • Sequences· Product
  • Call Intelligence· Product
  • Reporting· Product
  • API and MCP· Product

How does Attio make money?

Attio makes money through free is $0; plus is $36/user/month monthly or $29 annually; pro is $86/user/month monthly or $69 annually; enterprise is custom.

Free is $0; Plus is $36/user/month monthly or $29 annually; Pro is $86/user/month monthly or $69 annually; Enterprise is custom. Paid usage expands workspace credits, records, objects, email limits, reporting, permissions, SSO, SCIM and support.

The commercial motion is usage- and expansion-driven: teams usually start with a concrete workflow, then add seats, modules, credits, compute, payment volume, data access, compliance controls or enterprise support as adoption spreads. That means growth depends on product-led entry for smaller teams and negotiated enterprise contracts where security, procurement and integrations matter.

For sellers, the budget owner is the function that experiences the workflow pain first. A vendor replacing manual work, improving risk controls or integrating with the named systems in the tech-stack facet has a stronger pitch than a generic productivity message.

Who leads Attio?

Attio is led by Nicolas Sharp (Co-founder and CEO) and Alexander Christie (Co-founder and CTO).

  • Nicolas SharpCo-founder and CEOCo-founder - since 2019Public author of Attio funding announcements and product direction.
  • Alexander ChristieCo-founder and CTOCo-founder - since 2019Technical co-founder leading CRM architecture and platform depth.
  • Attio product leadershipProduct and GTM leadershipCurrentRuns AI-native CRM, workflows and customer expansion.

How do you contact Attio's leadership?

Use published company channels first; the personal addresses below are clearly marked as format-following rather than verified inboxes. The observed/presumed pattern for this profile is format-following, not verified: first@attio.com.

Email formatformat-following, not verified: first@attio.com

How much funding has Attio raised?

Attio has ~$83M+ disclosed, with status: Private; latest disclosed round was $52M Series B in 2025.

Major disclosed financing events: Nov 2021: Seed - $7.7M - Led by Point Nine with Balderton, Headline, Passion Capital and angels. 2023: Series A - about $23.5M - Reported Series A backed by Redpoint, Balderton, Point Nine and others. Aug 2025: Series B - $52M - Axios reported GV led the Series B, with Redpoint Ventures, 01A, Point Nine and Balderton joining.

The funding history shows how investors underwrote the company's market. Earlier rounds financed the initial wedge; later rounds funded enterprise expansion, infrastructure, regulatory coverage, geographic growth or broader platform scope.

If a round, valuation or revenue number is not public, this profile treats it as undisclosed. That matters for sales planning because private companies often have large budgets without publishing the exact revenue base, while acquired or IPO-track companies usually add more formal procurement and risk review.

How did Attio get here?

Attio's path runs from founding through product expansion, major financing and its current June 2026 status.

  1. 2019Company foundedAttio starts building a modern CRM around synced relationship data.
  2. Nov 2021Seed announcedAttio raises $7.7M led by Point Nine.
  3. 2023Series AAttio raises growth capital to expand product and team.
  4. 2025Series BAttio raises $52M led by GV.
  5. 2026AI-native CRM repositioningAttio markets Ask Attio, Universal Context, Workflows and MCP as core platform pieces.
  6. 2026Pricing expands credit modelPlans expose workspace credits, AI agents and enrichment credit capacity.

Who are Attio's competitors?

Attio competes with Salesforce, HubSpot, Pipedrive, Folk and adjacent platform vendors.

  • SalesforceEnterprise CRM suite with broad sales, service and platform functionality.
  • HubSpotCRM and marketing automation platform for SMB and mid-market teams.
  • PipedriveSales pipeline CRM for smaller teams.
  • FolkLightweight relationship CRM for startups and deal teams.
  • AffinityRelationship intelligence CRM for investment and deal teams.

Attio — frequently asked questions

Agent CTA Background

Revenue work. On autopilot.

Start Free TrialBuilt for revenue teams who care about quality.