What is Asana?
Work management platform for coordinating projects, goals, workflows, and AI-assisted collaboration.
- Category
- Work management software
- Headquarters
- San Francisco, CA
- Founded
- 2008
- Employees
- 1,840 as of Jan. 31, 2026
- Total funding
- Public company; raised about $453M before 2020 direct listing
- Status
- NYSE: ASAN; public market valuation
What is Asana?
Asana is a public work management software company used by teams to plan projects, automate workflows, track goals, and coordinate human plus AI work. It reported $790.8M of fiscal 2026 revenue, up 9% year over year.
Asana sells a collaborative work graph that connects tasks, projects, goals, portfolios, forms, automations, reporting, and AI Studio. Its buyers are departments and enterprises that want a system of record for cross-functional work rather than a messaging-only or ticket-only workflow.
Fiscal 2026 revenue was $790.8M, and Q1 fiscal 2027 revenue was $205.1M, showing continued high-single-digit growth as the company moved toward non-GAAP profitability. Asana is public on the NYSE and LTSE under ASAN, so seller diligence should use SEC filings and investor-relations updates rather than private-company estimates.
What does Asana offer?
Asana offers project management, portfolios, goals, workflow automation, reporting, resource management add-ons, and AI Studio.
- Projects· Work management
- Portfolios· Executive visibility
- Goals· Strategy execution
- Workflow Builder· Automation
- Forms· Intake
- Dashboards and reporting· Analytics
- AI Studio· AI workflows
- Timesheets and budgets· Add-on
How does Asana make money?
Asana makes money from per-seat SaaS subscriptions, enterprise contracts, and paid add-ons.
Asana publishes a free Personal tier, Starter at $10.99 per user per month billed annually, Advanced at $24.99 per user per month billed annually, and custom Enterprise and Enterprise+ plans. It also sells add-ons such as Timesheets and Budgets at $5.99 per user per month billed annually.
Growth is driven by seat expansion, department-to-enterprise consolidation, AI Studio adoption, and larger customer contracts. Public filings show the company still reports GAAP losses but has improved operating leverage, with fiscal 2026 non-GAAP operating income of $56.7M.
Who leads Asana?
Asana is led by CEO Dan Rogers, CFO Aziz Megji, and a broader executive team that includes product, marketing, operations, legal, and people leaders.
- Dan RogersChief Executive OfficerCEO since 2025Leads public-company execution after earlier enterprise software leadership roles.
- Dustin MoskovitzCo-founder and ChairCo-founder since 2008Facebook co-founder and Asana co-founder; remains a strategic board leader.
- Aziz MegjiChief Financial OfficerCFO since March 2026Moved from FP&A leadership into the CFO role.
- Arnab BoseChief Product OfficerCPO listed in 2026Owns product direction including AI and work graph capabilities.
How do you contact Asana's leadership?
Asana publishes investor-relations aliases, but verified personal executive email addresses are not public. Use IR or official contact paths rather than guessed personal emails.
Personal executive format not verified; use IR@asana.comHow much funding has Asana raised?
Asana is public; its funding view is venture capital through 2018 and a 2020 direct listing rather than a current private valuation.
Asana raised more than $453M before going public, including a $75M Series D in January 2018 and a $50M Series E in November 2018 led by Generation Investment Management. Earlier investors included Founders Fund, Y Combinator, Benchmark-associated angels, and Facebook-connected backers.
In 2020 Asana went public via direct listing on the NYSE, which let existing holders sell shares without the company raising new primary IPO capital. As of June 2026, the relevant capital lens is public-market trading, cash flow, operating margin, and enterprise software growth rather than another venture round.
How did Asana get here?
Asana grew from a Facebook-founder productivity project into a public work management platform.
- 2008FoundedDustin Moskovitz and Justin Rosenstein founded Asana.
- 2018Late growth roundsRaised Series D and E rounds led by Generation Investment Management.
- 2020Direct listingBecame public on NYSE under ASAN.
- 2024AI Studio pushExpanded AI workflow capabilities.
- 2026Fiscal 2026 results$790.8M annual revenue and positive non-GAAP operating income.
Who are Asana's competitors?
Asana competes with horizontal work management, project management, and collaboration platforms.
- Monday.comMore spreadsheet-like work OS with strong department templates.
- SmartsheetEnterprise work management with grid and project-office roots.
- Atlassian JiraDeveloper-centric issue tracking and agile planning.
- ClickUpAll-in-one productivity suite with aggressive pricing.
- NotionDocs, wiki, and lightweight project workspace.
Asana — frequently asked questions
