What is AppFolio?
Property management software and payments platform for real estate operators.
- Category
- Real estate property management software
- Headquarters
- Santa Barbara, CA
- Founded
- 2006
- Employees
- 1,702
- Revenue
- $950.8M FY2025 revenue; Q1 2026 revenue $262.2M
- Status
- Public company (Nasdaq: APPF)
What is AppFolio?
AppFolio is a real estate property management software company with $950.8M FY2025 revenue; Q1 2026 revenue $262.2M. Its current status is Public company (Nasdaq: APPF).
AppFolio is a real estate property management software company headquartered in Santa Barbara, CA. AppFolio provides cloud property management, leasing, accounting, payments, maintenance, resident experience, investment management, and AI workflows for real estate operators. As of June 2026, the most useful scale markers are $950.8M FY2025 revenue; Q1 2026 revenue $262.2M, 1,702 employees, and status as Public company (Nasdaq: APPF).
Its product surface includes AppFolio Property Manager, AppFolio Property Manager Plus, Max, AI Leasing Assistant, Payments, and the buyer is usually a functional operating team rather than a single software administrator. Property managers, owners, investors, and real estate operators. For sellers, the account should be mapped by workflow: product owners, finance, security, procurement, IT, and the executive sponsor will care about different parts of the platform and business case.
What does AppFolio offer?
AppFolio's main offerings include AppFolio Property Manager, AppFolio Property Manager Plus, Max, AI Leasing Assistant, Payments, Maintenance.
- AppFolio Property Manager· Core
- AppFolio Property Manager Plus· Core
- Max· Adjacent
- AI Leasing Assistant· Adjacent
- Payments· Adjacent
- Maintenance· Adjacent
- Investment Manager· Adjacent
How does AppFolio make money?
AppFolio monetizes through subscription and services revenue from property management software, payments, screening, insurance, value-added services, and unit/account expansion.
AppFolio makes money from subscription and services revenue from property management software, payments, screening, insurance, value-added services, and unit/account expansion. Growth is driven by new customers, expansion into more modules, usage or seat growth, retention, and the company's ability to prove measurable workflow ROI.
AppFolio pricing is quote-based for modern packages; public materials emphasize product tiers and unit-based economics rather than a simple posted seat price. Public pricing, where available, is only the entry point; larger customers usually negotiate around volume, service levels, implementation, security, data, and renewal terms.
For sales teams, that means discovery should connect to a revenue or cost line the company already manages: attach rate, workflow automation, compliance risk, support burden, cloud cost, data quality, productivity, or customer retention.
Who leads AppFolio?
AppFolio is led by Shane Trigg, with finance, product, technology, and operating leaders supporting the company.
- Shane TriggPresident and Chief Executive OfficerCEO since 2023Leads AppFolio's real estate platform and AI strategy.
- Tim EatonChief Financial OfficerCFOLeads finance, investor relations, and margin expansion.
- Jason RandallFormer CEO and board/executive leaderLongtime executiveKey scaling leader in AppFolio's public-company history.
- Matthew BairdChief Technology OfficerTechnology executiveLeads platform and product technology execution.
How do you contact AppFolio's leadership?
AppFolio publishes official routing contacts; personal executive emails are not treated as verified unless published by the company.
Official routing: ir@appfolio.com; personal executive format not verifiedHow much funding has AppFolio raised?
AppFolio's current capital status is Public company; IPO in 2015; latest valuation/status is Public market capitalization varies.
AppFolio's capital history is best understood through public-market or acquisition events rather than a current private venture-round ladder. The current status is Public company (Nasdaq: APPF); the latest scale marker is $950.8M FY2025 revenue; Q1 2026 revenue $262.2M; and the valuation/status signal is Public market capitalization varies.
Major capital milestones include: 2015 IPO (AppFolio becomes public after founding-era growth.) 2025 FY2025 annual results ($950.8 million revenue establishes the latest full-year scale.) 2026 Q1 2026 results ($262.2 million Q1 revenue, profitability, and buybacks form the current capital signal.) This profile does not invent private valuations where the relevant current signal is public trading, a completed take-private, or a strategic acquisition.
For sellers, funding status is a procurement signal. Public or newly private software companies can have meaningful budgets, but larger purchases still require a sponsor, security review, procurement process, finance approval, and a business case tied to an active operating priority.
How did AppFolio get here?
AppFolio's path runs through founding, platform expansion, public-market or transaction milestones, and current operating scale.
- 2006FoundedAppFolio is founded in Santa Barbara.
- 2015IPOAppFolio lists publicly on Nasdaq under APPF.
- 2020Real estate focusAppFolio sharpens focus on property-management software and services.
- 2023CEO transitionShane Trigg becomes CEO.
- 2025FY2025 scaleAppFolio reports $950.8 million annual revenue.
- 2026Q1 recordAppFolio reports Q1 2026 revenue of $262.2 million with expanding margins.
Who are AppFolio's competitors?
AppFolio competes with focused category vendors, suite incumbents, and workflow platforms that overlap with its buyer surface.
- YardiLarge property management and investment management software incumbent.
- RealPageProperty management, pricing, payments, and multifamily operations suite.
- BuildiumProperty management software with SMB and residential manager strength.
- EntrataProperty management platform for multifamily operators.
- MRI SoftwareReal estate software suite across property, investment, and occupier workflows.
- Rent ManagerProperty management software for residential and commercial portfolios.
AppFolio — frequently asked questions
