What is AdMob?
Mobile advertising network and app monetization platform acquired by Google.
- Category
- Mobile advertising
- Headquarters
- Mountain View, CA / Google
- Founded
- 2006
- Employees
- Integrated into Google
- Total funding
- About $46M pre-acquisition
- Status
- Acquired by Google for $750M
What is AdMob?
AdMob is a mobile advertising and app monetization platform founded by Omar Hamoui in 2006 and acquired by Google for $750 million in 2010. Today it operates as Google AdMob for app developers and advertisers.
AdMob helped define the early mobile in-app advertising market by giving app developers and mobile publishers a self-serve way to monetize inventory. Sequoia describes AdMob as a pay-per-click mobile advertising marketplace and notes that it was acquired by Google in May 2010. The FTC reviewed the $750 million acquisition because Google and AdMob were important mobile advertising players.
Today the AdMob brand lives inside Google as an app monetization platform for mediation, bidding, ad formats, and app revenue optimization. It is not a standalone startup with current revenue, headcount, or office disclosures. For sellers, the relevant buyer is Google/Alphabet ads, developer monetization, Android, privacy, and app-platform organizations rather than old AdMob corporate leadership.
What does AdMob offer?
Google AdMob offers mobile app advertising, mediation, bidding, ad serving, and monetization tools for app developers.
- App monetization· Advertising
- Ad mediation· Yield
- In-app ads· Ad formats
- Bidding· Programmatic
- Publisher reporting· Analytics
- Google Ads demand· Demand
Sources:Google AdMobGoogle AdMob help
How does AdMob make money?
AdMob monetizes through advertising economics inside Google's ad ecosystem, taking a platform share as developers sell mobile ad inventory.
As an independent company, AdMob operated a mobile advertising network that connected advertisers with mobile sites and apps. Google acquired AdMob to strengthen mobile display and in-app advertising, and the platform now sits inside Google's advertising business. Pricing is auction-based and campaign/inventory-specific rather than a fixed SaaS price list.
The platform earns by enabling app developers to show ads and by routing demand through Google and mediated networks. Growth is driven by app install markets, mobile usage, advertiser demand, privacy changes, mediation adoption, bidding performance, and developer monetization outcomes. Because AdMob is now part of Google, vendor opportunities should be framed around Google's ads infrastructure, privacy-safe measurement, SDKs, app developer tooling, and policy/compliance needs.
Who leads AdMob?
AdMob was founded and led by Omar Hamoui before the Google acquisition; the product is now managed inside Google rather than by a standalone executive team.
- Omar HamouiFounder and former CEO2006-2010 at AdMobFounded AdMob and sold it to Google for $750 million.
- Jim GoetzSequoia partnerPartnered with AdMob in 2006Sequoia partner listed on AdMob's Sequoia profile.
- Google Ads leadershipCurrent operating ownerSince 2010 acquisitionAdMob is now part of Google's advertising and developer monetization ecosystem.
How do you contact AdMob's leadership?
AdMob is no longer a standalone company, so use Google AdMob support, Google business channels, or published current contacts rather than old startup executive emails.
Google support/contact routes; standalone AdMob personal email format not applicableHow much funding has AdMob raised?
AdMob raised about $46 million before Google acquired it for $750 million; Sequoia partnered with the company in 2006.
AdMob's pre-acquisition funding is commonly reported at about $46 million from investors including Sequoia, Accel, DFJ, and Northgate. Sequoia's official AdMob page lists the company as founded in 2006, partnered in 2006, and acquired in 2010. Exact round-by-round valuations were not disclosed in the sources reviewed.
The exit was Google signing a $750 million all-stock acquisition agreement in November 2009, with FTC clearance and closing in May 2010. That acquisition is the meaningful valuation event. Current AdMob is a Google product, so no standalone new funding or valuation exists.
How did AdMob get here?
AdMob went from 2006 mobile-ad startup to $750 million Google acquisition in four years.
- 2006FoundedOmar Hamoui founds AdMob.
- 2006Sequoia partnershipSequoia lists AdMob as partnered in 2006.
- 2009Google acquisition announcedGoogle agrees to acquire AdMob for $750 million in stock.
- 2010FTC clearance and closeFTC clears the transaction and AdMob is acquired by Google.
- 2026Google AdMob productAdMob continues as Google's mobile app monetization platform.
Who are AdMob's competitors?
Google AdMob competes with mobile ad mediation, app monetization, and in-app advertising platforms.
- AppLovinMobile user acquisition, monetization, and app-growth platform.
- Unity AdsGame-focused ad monetization and user acquisition inside Unity's ecosystem.
- ironSourceMobile mediation and monetization now part of Unity.
- InMobiMobile advertising and programmatic demand platform.
- ChartboostMobile-game advertising and monetization network.
- MolocoMachine-learning-driven performance advertising and app growth.
AdMob — frequently asked questions
