What tech stack does Texas Instruments use?

TI's website infrastructure runs on Google Cloud as the primary hosting platform, with Cloudflare and Fastly both deployed as content-delivery networks — a dual-CDN configuration suggesting careful performance and redundancy engineering for a high-traffic global catalog site with buyers in 35 countries. SSL is managed via Let's Encrypt certificates with HSTS enforced, reflecting a modern security posture for web applications. WebAuthn adoption is also signaled, pointing to passwordless authentication capability for developer and partner portals.

For employee productivity, TI runs both Google Apps for Business and Microsoft Exchange Online in parallel, reflecting the complexity of a 33,000-person global organization where different divisions may have standardized on different suites over decades of acquisitions. The dual-suite approach is common in large hardware companies with significant legacy enterprise infrastructure, and is unlikely to consolidate in the near term.

The ti.com frontend is built on React with Next.js — indicating TI has invested in modernizing its e-commerce and product-catalog experience for one of the most content-intensive B2B semiconductor storefronts on the web. jQuery remains present, likely in legacy sections of the site. Styled Components is used for design system management.

Analytics is a three-layer stack: Google Analytics 4 for core attribution, FullStory for session-replay and digital-experience intelligence, and Quantum Metric for real-time analytics and anomaly detection. On the advertising side, TI runs Google Ads, LinkedIn Ads, The Trade Desk (programmatic display), and Facebook Custom Audiences — a full-funnel B2B digital marketing setup targeting engineers, procurement managers, and technical buyers. Salesforce handles email infrastructure, confirming a Salesforce CRM footprint. For e-commerce (TI sells chips directly at ti.com), Stripe and PayPal are the primary payment processors, with Apple Pay for mobile, and Forter and Signifyd for fraud prevention.

TI's confirmed Salesforce deployment is the clearest buying signal for sales and revenue tooling vendors — any CRM enrichment, sales engagement, or revenue intelligence tool that integrates with Salesforce has a natural entry point. The presence of FullStory and Quantum Metric alongside GA4 suggests an active digital-experience optimization team open to investing in analytics tooling that proves ROI on their high-volume e-commerce channel.

For infrastructure and cloud vendors, TI is a confirmed Google Cloud customer, but its AWS partnership (TI's SimpleLink chips integrate with AWS IoT and TI is an AWS Partner Network member) and Silicon Valley engineering presence suggest multi-cloud exposure. On the manufacturing side — not captured by BuiltWith — TI's multi-billion-dollar fab build-out in Texas and Utah creates massive opportunity for industrial automation software, AI-based process control, supply-chain management platforms, and EDA tool expansions. The 2026 CapEx reduction to $2–3 billion also suggests TI will shift spending from construction to software, tooling, and operational systems as fabs ramp.